Gen Z are the first generation to have grown up with social media, they were the earliest adopters, and therefore the first to suffer its harms. Now they are fighting back Late one night in April 2020, towards the start of the Covid lockdowns, Shanley Clémot McLaren was scrolling on her phone when she noticed…

Gen Z are the first generation to have grown up with social media, they were the earliest adopters, and therefore the first to suffer its harms. Now they are fighting back Late one night in April 2020, towards the start of the Covid lockdowns, Shanley Clémot McLaren was scrolling on her phone when she noticed…

AI agents are the current focal point for agencies, marketers and publishers hoping to deploy the potential of generative AI to practical effect. Examples range from Coca-Cola’s Fizzion project, an agent embedded into the Adobe Creative Cloud, which enforces the brand’s visual style guidelines across its global creative output, to tabloid The Sun’s planned programmatic…

Videos about personality science are going viral on social media, but beware of giving them credence … In the 1950s, a secretary in a San Francisco medical office noticed something weird: some of the chairs in the waiting room needed to be reupholstered more frequently than others. Patients with coronary disease, she realised, nearly always…

The AI search era is rewiring the goal from ranking to visibility, and publishers are slowly but steadily tuning their playbooks. Think of it as zero-click mechanics. That means optimizing for citations, tracking and interpreting assistant referrals, and clean feeds – structured data to make it easy for LLMs to read, not just blue links. …

AI platforms like OpenAI’s ChatGPT and Anthropic’s Claude account for a single-digit percentage of Forbes’ monthly referral traffic. That’s nowhere near enough traffic to offset the 40% year-over-year decline in search referral traffic Forbes has seen this year, but the AI platforms are providing something more valuable than simple pageviews.  Forbes is also able to…

AI slop, which we used to simply be called spam, now includes impressive but overwhelming content, muddying the definition as both a technical marvel and a source of digital pollution. While advanced tools like Open AI’s text-to-video generator, Meta Vibes or Sora 2 videos, aren’t slop in themselves, like any generative tool they can flood…

This week’s Media Briefing looks at what publishers attending the Digiday Publishing Summit Europe had to say about the existential threat of site traffic losses and AI search tools encroaching on their businesses. Publishers have lost hope that traffic will ever bounce back Google Discover promotes fake news articles, Boston Globe launches paywall, and more.…

Videos about personality science are going viral on social media, but beware of giving them credence … In the 1950s, a secretary in a San Francisco medical office noticed something weird: some of the chairs in the waiting room needed to be reupholstered more frequently than others. Patients with coronary disease, she realised, nearly always…

Videos about personality science are going viral on social media, but beware of giving them credence … In the 1950s, a secretary in a San Francisco medical office noticed something weird: some of the chairs in the waiting room needed to be reupholstered more frequently than others. Patients with coronary disease, she realised, nearly always…