Forget AI-generated creators. There’s an army of people making content based solely on briefs. These “ghost creators,” or creators-as-a-service, are suddenly under the spotlight, but some marketers have actually been using them for years.  A September 2 Semafor article detailed how ghost creators are being used to rack up hundreds of thousands of views on…

This story was first published by Digiday sibling Modern Retail. After the launch of many different retail media networks over the past few years, all these new divisions of various consumer-facing companies are now fighting for ad dollars. That brought many of them to New York City last week. Advertising events company Ascendant Network on…

Critics of Australia’s digital duty of care bill stand in defence of the right of platforms to promote harm over health, rage over reason, and fake over fact The algorithms have been kind to Pauline Hanson, which must be why she was so quick to jump to their defence when the Albanese government moved to…

Critics of Australia’s digital duty of care bill stand in defence of the right of platforms to promote harm over health, rage over reason, and fake over fact The algorithms have been kind to Pauline Hanson, which must be why she was so quick to jump to their defence when the Albanese government moved to…

It wasn’t that long ago that a brand announcing a creator had taken up an internal role would’ve triggered an eye roll. Gemma Collins called herself creative director at Canva. Dhar Mann as the NFL’s chief kindness officer. Olivia Nell became “out of office” director at ASOS. Those examples were all recent, but something is…

Exclusive: Bridget Phillipson says politicians have helped fuel hatred and that police are not taking violence against women and girls seriously enough Racism and sexism have become normalised in Britain, the equalities minister has said, as she warned that young men were being sucked into violent misogyny by the “cesspit” of social media. Bridget Phillipson…

Exclusive: Bridget Phillipson says politicians have helped fuel hatred and that police are not taking violence against women and girls seriously enough Racism and sexism have become normalised in Britain, the equalities minister has said, as she warned that young men were being sucked into violent misogyny by the “cesspit” of social media. Bridget Phillipson…

Exclusive: Bridget Phillipson says politicians have helped fuel hatred and that police are not taking violence against women and girls seriously enough Racism and sexism have become normalised in Britain, the equalities minister has said, as she warned that young men were being sucked into violent misogyny by the “cesspit” of social media. Bridget Phillipson…

Exclusive: Bridget Phillipson says politicians have helped fuel hatred and that police are not taking violence against women and girls seriously enough Racism and sexism have become normalised in Britain, the equalities minister has said, as she warned that young men were being sucked into violent misogyny by the “cesspit” of social media. Bridget Phillipson…

Exclusive: Bridget Phillipson says politicians have helped fuel hatred and that police are not taking violence against women and girls seriously enough Racism and sexism have become normalised in Britain, the equalities minister has said, as she warned that young men were being sucked into violent misogyny by the “cesspit” of social media. Bridget Phillipson…