The Economist has begun offering a lower-priced subscription tier for its audio and video journalism, called Economist Play, as part of a broader effort to pull in younger and more diverse audiences. For about $15 a month – roughly $10 less than an all-access premium subscription – Economist Play bundles the publisher’s long-form Insider video…

Ad tech company OpenX is seeking a new chief executive officer after parting ways with Matt Sattel, who took over the role in February of this year, Digiday has learned. According to separate Digiday sources, OpenX’s leadership reshuffle comes as competitive supply-side platforms also explore their future options, with similar high-profile exits in the space…

This story was first published by Digiday sibling ModernRetail Streaming is becoming an important part of many retail media networks’ growth strategies, as retailers believe that shopper data can help advertisers prove their TV ads lead to sales. On Tuesday, Walmart said it has agreed to acquire Vibe.co, a self-service connected TV advertising platform for…

The country is dependent on the global giants that call Dublin home. Irish ministers can’t be trusted to chair vital European digital sovereignty talks On the face of it, Ireland behaves like a good European by being a staunch advocate of human rights and a beacon of progressivism on the western edge of the continent.…

This week’s Media Briefing looks at whether the era of quietly charging subscribers different prices for the same news subscription may be coming to an end, as a lawsuit over “surveillance pricing” and new legislation in New York put publishers’ subscription pricing tactics under fresh scrutiny. WTF is “surveillance pricing” for subscription publishers? Google threatens…

Three weeks into the 2026 FIFA World Cup, brands aren’t just buying media around the tournament – they’re building entire creator-led activation machines, from local microcreators selling host cities to influencer-heavy sidelines content that turns every match into a days-long stream of social posts.  Together, these efforts show how creator marketing around global sports has…

As AI bots flood their sites, publishers are no longer just trying to keep them out – they’re starting to re-engineer content for them.  In doing so, publishers are preparing for an agentic web – a future in which AI agents make decisions and perform tasks on behalf of users. To stay visible in AI…

The 2026 World Cup kicks off on June 11, and the global soccer event is posing thorny challenges for brands looking to activate around it. With games spread across the United States, Mexico, and Canada, transportation difficulties and rumors of shady ticket reselling, there’s a growing tension between the scale of the event and how…

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