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Samsung Ads, the advanced advertising division of Samsung Electronics, has revealed new campaign results with Playtika, a global player in mobile gaming entertainment and technology, showing how Connected TV (CTV) can drive scalable lower-funnel performance for mobile gaming brands. Centered on Bingo Blitz, a flagship title from one of Playtika’s studios, the performance-based campaign —…

StackAdapt, the AI advertising and orchestration platform, has released The AI Delegation Gap, a global report examining how marketers are redefining the role of artificial intelligence in advertising. While AI adoption has become mainstream, the findings suggest a gap between ambition and readiness. Advertisers are open to AI recommendations, with 59 per cent acting on…

Sports streaming service DAZN and YouTube-based broadcaster LiveMode TV have partnered to broaden the Portuguese audience for both the English Premier League and the UEFA Champions League. LiveMode TV will stream one match per matchday from each competition for free on its YouTube channel. These fixtures will simultaneously remain available on DAZN, which continues to…

Audience measurement specialist Nielsen has shared a number of key enhancements to its currency methodology before the new broadcast TV season. It says that together, these updates make Big Data + Panel currency measurement more accurate than ever before. As with all of the recent Nielsen measurement innovations, the goal is for more accurate ratings…

Sports fans no longer have to choose between the biggest live events as Sky launches ‘Your Multiview’, allowing customers to watch up to four live Sky Sports events simultaneously on one screen. Launching for the return of the Premier League on 21 August, ‘Your Multiview’ is available only on Sky. On busy sporting weekends, ‘Your…

The Connection Project has published Connected, a report backed by Britain’s major banks, broadcasters, telecoms operators and leading charities, which argues that digital participation is not a peripheral issue, but central to growth, entertainment, public services and opportunity. The report highlights that full-fibre broadband alone could add £73 billion (€85.3bn) to UK productivity; digital transformation…

Earlier this year, YouTube made a major infrastructure play to help iron out the operational layer of the creator economy. In the last week, the platform announced two major changes that will affect how creators are monetized and measured. On August 24, YouTube will change how it counts views, registering a video view from the…

This week’s Media Briefing looks at the emerging race to measure and attribute ads served to AI agents — and why the industry is still far from agreeing on a standard way to do so. The AI attribution problem Forbes fires editor for $6 million payment, Taboola takes over NBC News’ programmatic display ads business,…

Goldman Sachs talks about ‘The Second Space Age’ Investment bank Goldman Sachs’s Global Institute has issued a report which talks about The Second Space Age, and how markets, technology and power are reshaping the final frontier. The report values the space industry as being worth $1.8 trillion (€1.5trn) by 2035. The report says: “Space is…

Arturo Béjar, former Meta safety engineer, tells jury tech company was aware of products’ potential harm to children Meta has taken a “don’t ask, don’t tell” strategy when it comes to the safety of children on its social media platforms, according to a whistleblower who testified during a landmark trial against the company on Tuesday…