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The Economist has begun offering a lower-priced subscription tier for its audio and video journalism, called Economist Play, as part of a broader effort to pull in younger and more diverse audiences. For about $15 a month – roughly $10 less than an all-access premium subscription – Economist Play bundles the publisher’s long-form Insider video…

As AI bots flood their sites, publishers are no longer just trying to keep them out – they’re starting to re-engineer content for them.  In doing so, publishers are preparing for an agentic web – a future in which AI agents make decisions and perform tasks on behalf of users. To stay visible in AI…

Three weeks into the 2026 FIFA World Cup, brands aren’t just buying media around the tournament – they’re building entire creator-led activation machines, from local microcreators selling host cities to influencer-heavy sidelines content that turns every match into a days-long stream of social posts.  Together, these efforts show how creator marketing around global sports has…

This week’s Media Briefing looks at whether the era of quietly charging subscribers different prices for the same news subscription may be coming to an end, as a lawsuit over “surveillance pricing” and new legislation in New York put publishers’ subscription pricing tactics under fresh scrutiny. WTF is “surveillance pricing” for subscription publishers? Google threatens…