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  • Isn’t fraud just good marketing?

    My friend Rik Coeckelbergs wrote an interesting update about a speech by  Paul Maskall, Strategic Fraud Prevention and Behavioural Lead, UK Finance, at the Open Banking Expo. He specifically noted a question Paul asked the audience: “What’s the difference between fraud and marketing?” and thought that the only difference “lies in the endgame: whether the purpose……

    November 14, 2025
  • Isn’t fraud just good marketing?

    My friend Rik Coeckelbergs wrote an interesting update about a speech by  Paul Maskall, Strategic Fraud Prevention and Behavioural Lead, UK Finance, at the Open Banking Expo. He specifically noted a question Paul asked the audience: “What’s the difference between fraud and marketing?” and thought that the only difference “lies in the endgame: whether the purpose……

    November 14, 2025
  • Isn’t fraud just good marketing?

    My friend Rik Coeckelbergs wrote an interesting update about a speech by  Paul Maskall, Strategic Fraud Prevention and Behavioural Lead, UK Finance, at the Open Banking Expo. He specifically noted a question Paul asked the audience: “What’s the difference between fraud and marketing?” and thought that the only difference “lies in the endgame: whether the purpose……

    November 14, 2025
  • Isn’t fraud just good marketing?

    My friend Rik Coeckelbergs wrote an interesting update about a speech by  Paul Maskall, Strategic Fraud Prevention and Behavioural Lead, UK Finance, at the Open Banking Expo. He specifically noted a question Paul asked the audience: “What’s the difference between fraud and marketing?” and thought that the only difference “lies in the endgame: whether the purpose……

    November 14, 2025
  • Isn’t fraud just good marketing?

    My friend Rik Coeckelbergs wrote an interesting update about a speech by  Paul Maskall, Strategic Fraud Prevention and Behavioural Lead, UK Finance, at the Open Banking Expo. He specifically noted a question Paul asked the audience: “What’s the difference between fraud and marketing?” and thought that the only difference “lies in the endgame: whether the purpose……

    November 14, 2025
  • Isn’t fraud just good marketing?

    My friend Rik Coeckelbergs wrote an interesting update about a speech by  Paul Maskall, Strategic Fraud Prevention and Behavioural Lead, UK Finance, at the Open Banking Expo. He specifically noted a question Paul asked the audience: “What’s the difference between fraud and marketing?” and thought that the only difference “lies in the endgame: whether the purpose……

    November 14, 2025
  • Isn’t fraud just good marketing?

    My friend Rik Coeckelbergs wrote an interesting update about a speech by  Paul Maskall, Strategic Fraud Prevention and Behavioural Lead, UK Finance, at the Open Banking Expo. He specifically noted a question Paul asked the audience: “What’s the difference between fraud and marketing?” and thought that the only difference “lies in the endgame: whether the purpose……

    November 14, 2025
  • Isn’t fraud just good marketing?

    My friend Rik Coeckelbergs wrote an interesting update about a speech by  Paul Maskall, Strategic Fraud Prevention and Behavioural Lead, UK Finance, at the Open Banking Expo. He specifically noted a question Paul asked the audience: “What’s the difference between fraud and marketing?” and thought that the only difference “lies in the endgame: whether the purpose……

    November 14, 2025
  • Isn’t fraud just good marketing?

    My friend Rik Coeckelbergs wrote an interesting update about a speech by  Paul Maskall, Strategic Fraud Prevention and Behavioural Lead, UK Finance, at the Open Banking Expo. He specifically noted a question Paul asked the audience: “What’s the difference between fraud and marketing?” and thought that the only difference “lies in the endgame: whether the purpose……

    November 14, 2025
  • Isn’t fraud just good marketing?

    My friend Rik Coeckelbergs wrote an interesting update about a speech by  Paul Maskall, Strategic Fraud Prevention and Behavioural Lead, UK Finance, at the Open Banking Expo. He specifically noted a question Paul asked the audience: “What’s the difference between fraud and marketing?” and thought that the only difference “lies in the endgame: whether the purpose……

    November 14, 2025
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