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LMG chooses EVS Strada for AEW production trucks
Live Media Group (LMG), the mobile production truck provider for entertainment and sporting events across North America, has selected EVS’ Strada routing solution to power its production trucks. This joint announcement was made at the NAB Show in Las Vegas. Michael Sullivan, President of Live Media Group, commented: “With multiple years of experience in evaluating…
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Optimum Nutrition sponsors Sky Sports
Sky Media has announced Optimum Nutrition as the Official Nutrition Partner of Sky Sports. The campaign marks the first foray of Optimum Nutrition into UK TV advertising. This year Optimum Nutrition is expanding their marketing strategy to harness the scale of TV and VoD platforms. Working in partnership with Sky Sports, the partnership will help…
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Globant, Quickplay launch Media Archive AI
Globant, a digitally native company focused on reinventing businesses through technology solutions, and Quickplay, a specialist in cloud transformations of OTT experiences, have announced their collaboration to help OTT providers optimise the value of archival media footage to drive viewer engagement and monetisation across the telecom and media & entertainment industries. The two companies are…
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SpaceX breaks records for re-use launchers
SpaceX has received good news from India’s government with reports that its Starlink broadband service is to receive an “expedited” fast-track approval to operate in India ahead of Elon Musk’s visit to the country. Starlink was also authorised for use in Albania last week. However, there are doubts in some quarters over Starlink’s profitability. Bloomberg,…
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‘You can be normal. You can have acne!’ TikTok star GK Barry on the appeal of social media personalities
Grace Keeling says TV needs more authenticity and better representation if it wants to attract younger viewers TV should “move with the times”, take risks and be less “polished” in order to attract younger audiences, the TikTok star Grace Keeling has said. Record numbers of young viewers are switching off traditional television in favour of…
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‘You can be normal. You can have acne!’ TikTok star GK Barry on the appeal of social media personalities
Grace Keeling says TV needs more authenticity and better representation if it wants to attract younger viewers TV should “move with the times”, take risks and be less “polished” in order to attract younger audiences, the TikTok star Grace Keeling has said. Record numbers of young viewers are switching off traditional television in favour of…
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‘You can be normal. You can have acne!’ TikTok star GK Barry on the appeal of social media personalities
Grace Keeling says TV needs more authenticity and better representation if it wants to attract younger viewers TV should “move with the times”, take risks and be less “polished” in order to attract younger audiences, the TikTok star Grace Keeling has said. Record numbers of young viewers are switching off traditional television in favour of…
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‘You can be normal. You can have acne!’ TikTok star GK Barry on the appeal of social media personalities
Grace Keeling says TV needs more authenticity and better representation if it wants to attract younger viewers TV should “move with the times”, take risks and be less “polished” in order to attract younger audiences, the TikTok star Grace Keeling has said. Record numbers of young viewers are switching off traditional television in favour of…
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Things worth reading: 15th April 2024
Things we’re reading today include … Fintech boards lack AI skills needed to drive future growth, survey finds (cityam.com) Fintech funding slows to the lowest level since 2017 | TechCrunch UK digital bank Zopa turns a profit as it eyes an IPO (ft.com) Bank of England forecasts undermined by out-of-date methods, report finds | Bank……
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‘You can be normal. You can have acne!’ TikTok star GK Barry on the appeal of social media personalities
Grace Keeling says TV needs more authenticity and better representation if it wants to attract younger viewers TV should “move with the times”, take risks and be less “polished” in order to attract younger audiences, the TikTok star Grace Keeling has said. Record numbers of young viewers are switching off traditional television in favour of…