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Ad tech players form European Programmatic TV Initiative
A consortium of industry players – The Trade Desk, PubMatic, Equativ, Magnite, Cadent and Adform – in collaboration with The Project X Initiative (PXI) and major European broadcasters, streamers, and agency groups – have announced the launch of the European Programmatic TV Initiative (EPTVI) to support the development and growth of programmatic advertising in Europe’s…
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Germany: 77% use video streaming services weekly
Nielsen has released a study on media consumption in Germany. The report looks at the current trends in usage habits across video, TV and audio, as well as social media platforms, trust in advertising and trust in news reporting.The report reveals a significant shift in German viewing habits with the use of streaming services being…
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TF1+ rolls out in Belgium, Luxembourg
TF1 group’s free streaming platform, TF1+, will launch in Belgium and Luxembourg on June 18th. The TF1+ app will be available across all screens (mobile, tablet, PC, smart TV) across a range of devices (Google TV, Android TV, Samsung, LG, Hisense, Sony, Philips, Amazon Fire TV, Apple TV, etc). An ad-free ‘TF1+ Premium’ service is…