-
YouTube’s deliberate pace on scalable creator ads raises eyebrows among marketers
As brands increase their spending on scalable creator ads, three marketers say YouTube is lagging behind rival platforms in its implementation of the paid ad format — but YouTube execs insist its slower rollout is designed to protect the platform’s creator community. Over the past year, social platforms have released more tools to help advertisers scale…
-
YouTube’s deliberate pace on scalable creator ads raises eyebrows among marketers
As brands increase their spending on scalable creator ads, three marketers say YouTube is lagging behind rival platforms in its implementation of the paid ad format — but YouTube execs insist its slower rollout is designed to protect the platform’s creator community. Over the past year, social platforms have released more tools to help advertisers scale…
-
Time to wind down …
It’s time to wind down for the summer hols, so I will be posting less for the next two weeks. In that context, I thought you might like a story about how to make the most of your downtime by talking about time. We all know and probably would like to own a Rolex watch….…
-
Time to wind down …
It’s time to wind down for the summer hols, so I will be posting less for the next two weeks. In that context, I thought you might like a story about how to make the most of your downtime by talking about time. We all know and probably would like to own a Rolex watch….…
-
YouTube’s deliberate pace on scalable creator ads raises eyebrows among marketers
As brands increase their spending on scalable creator ads, three marketers say YouTube is lagging behind rival platforms in its implementation of the paid ad format — but YouTube execs insist its slower rollout is designed to protect the platform’s creator community. Over the past year, social platforms have released more tools to help advertisers scale…
-
YouTube’s deliberate pace on scalable creator ads raises eyebrows among marketers
As brands increase their spending on scalable creator ads, three marketers say YouTube is lagging behind rival platforms in its implementation of the paid ad format — but YouTube execs insist its slower rollout is designed to protect the platform’s creator community. Over the past year, social platforms have released more tools to help advertisers scale…
-
YouTube’s deliberate pace on scalable creator ads raises eyebrows among marketers
As brands increase their spending on scalable creator ads, three marketers say YouTube is lagging behind rival platforms in its implementation of the paid ad format — but YouTube execs insist its slower rollout is designed to protect the platform’s creator community. Over the past year, social platforms have released more tools to help advertisers scale…
-
YouTube’s deliberate pace on scalable creator ads raises eyebrows among marketers
As brands increase their spending on scalable creator ads, three marketers say YouTube is lagging behind rival platforms in its implementation of the paid ad format — but YouTube execs insist its slower rollout is designed to protect the platform’s creator community. Over the past year, social platforms have released more tools to help advertisers scale…
-
Cat soap operas and babies trapped in space: the ‘AI slop’ taking over YouTube
Nearly one in 10 of the fastest growing channels globally consist of mass-produced, surreal AI-generated videos Babies trapped in space, zombie football stars and cat soap operas: welcome to YouTube in the era of AI video. Nearly one in 10 of the fastest growing YouTube channels globally are showing AI-generated content only, as breakthroughs in…
-
Cat soap operas and babies trapped in space: the ‘AI slop’ taking over YouTube
Nearly one in 10 of the fastest growing channels globally consist of mass-produced, surreal AI-generated videos Babies trapped in space, zombie football stars and cat soap operas: welcome to YouTube in the era of AI video. Nearly one in 10 of the fastest growing YouTube channels globally are showing AI-generated content only, as breakthroughs in…