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Everything is being eaten by AI (take note consultants)
Interestingly, as AI kills search engines and browsers, it also appears to be destroying the market for consultants and research firms. That’s not just a proposition but a reality, if you look at the share price performance of consulting and research firms this year. Whilst the likes of Accenture and Cap Gemini have dropped by……
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Everything is being eaten by AI (take note consultants)
Interestingly, as AI kills search engines and browsers, it also appears to be destroying the market for consultants and research firms. That’s not just a proposition but a reality, if you look at the share price performance of consulting and research firms this year. Whilst the likes of Accenture and Cap Gemini have dropped by……
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Everything is being eaten by AI (take note consultants)
Interestingly, as AI kills search engines and browsers, it also appears to be destroying the market for consultants and research firms. That’s not just a proposition but a reality, if you look at the share price performance of consulting and research firms this year. Whilst the likes of Accenture and Cap Gemini have dropped by……
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Am I a type A personality – and should I care? | Arwa Mahdawi
Videos about personality science are going viral on social media, but beware of giving them credence … In the 1950s, a secretary in a San Francisco medical office noticed something weird: some of the chairs in the waiting room needed to be reupholstered more frequently than others. Patients with coronary disease, she realised, nearly always…
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How agencies, publishers and platforms are actually using AI agents
AI agents are the current focal point for agencies, marketers and publishers hoping to deploy the potential of generative AI to practical effect. Examples range from Coca-Cola’s Fizzion project, an agent embedded into the Adobe Creative Cloud, which enforces the brand’s visual style guidelines across its global creative output, to tabloid The Sun’s planned programmatic…
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Media Briefing: Overheard at the Digiday Publishing Summit Europe, October 2025 edition
This week’s Media Briefing looks at what publishers attending the Digiday Publishing Summit Europe had to say about the existential threat of site traffic losses and AI search tools encroaching on their businesses. Publishers have lost hope that traffic will ever bounce back Google Discover promotes fake news articles, Boston Globe launches paywall, and more.…
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AI slop myths, debunked: What’s harmful, what’s hype, what’s just meh
AI slop, which we used to simply be called spam, now includes impressive but overwhelming content, muddying the definition as both a technical marvel and a source of digital pollution. While advanced tools like Open AI’s text-to-video generator, Meta Vibes or Sora 2 videos, aren’t slop in themselves, like any generative tool they can flood…
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How Forbes is using ChatGPT referral data to create audience cohorts
AI platforms like OpenAI’s ChatGPT and Anthropic’s Claude account for a single-digit percentage of Forbes’ monthly referral traffic. That’s nowhere near enough traffic to offset the 40% year-over-year decline in search referral traffic Forbes has seen this year, but the AI platforms are providing something more valuable than simple pageviews. Forbes is also able to…
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Ranking is out, visibility is in as publishers chip away at AI search optimization
The AI search era is rewiring the goal from ranking to visibility, and publishers are slowly but steadily tuning their playbooks. Think of it as zero-click mechanics. That means optimizing for citations, tracking and interpreting assistant referrals, and clean feeds – structured data to make it easy for LLMs to read, not just blue links. …
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Am I a type A personality – and should I care? | Arwa Mahdawi
Videos about personality science are going viral on social media, but beware of giving them credence … In the 1950s, a secretary in a San Francisco medical office noticed something weird: some of the chairs in the waiting room needed to be reupholstered more frequently than others. Patients with coronary disease, she realised, nearly always…