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Analysis: NFL supercharges streaming in the US
Consumer research from Ampere Analysis has highlighted the importance of live sports to US streaming platforms. Ampere’s latest consumer survey shows that streaming platforms that held rights to the NFL saw a significant boost to monthly active viewing in the first quarter 2024, far greater than platforms without NFL rights. Paramount+, which had rights to…
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Study: Consumers tired of browsing
Professional services company Accenture has launched its Media Thrive Index to assess the impact of reinvention strategies on media and entertainment companies’ ability to succeed financially and strategically in an increasingly challenging industry. The Media Thrive Index is a response to the findings of Accenture’s third annual Reinvent for Growth global entertainment study, which surveyed…
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‘You can be normal. You can have acne!’ TikTok star GK Barry on the appeal of social media personalities
Grace Keeling says TV needs more authenticity and better representation if it wants to attract younger viewers TV should “move with the times”, take risks and be less “polished” in order to attract younger audiences, the TikTok star Grace Keeling has said. Record numbers of young viewers are switching off traditional television in favour of…
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Mobilelinks chooses Appear for UHD upgrade of DSNG trucks
Appear, the global player in live production technology, has been selected by Mobilelinks to upgrade its DSNG trucks to meet the updated technical requirements for UEFA Champions League contribution. Mobilelinks, one of Northern Europe’s leading media service providers for live events, can now meet UEFA’s requirement for HEVC encoding, BISS-CA encryption and DVB-S2X modulation. Mobilelinks…
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LMG chooses EVS Strada for AEW production trucks
Live Media Group (LMG), the mobile production truck provider for entertainment and sporting events across North America, has selected EVS’ Strada routing solution to power its production trucks. This joint announcement was made at the NAB Show in Las Vegas. Michael Sullivan, President of Live Media Group, commented: “With multiple years of experience in evaluating…
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Optimum Nutrition sponsors Sky Sports
Sky Media has announced Optimum Nutrition as the Official Nutrition Partner of Sky Sports. The campaign marks the first foray of Optimum Nutrition into UK TV advertising. This year Optimum Nutrition is expanding their marketing strategy to harness the scale of TV and VoD platforms. Working in partnership with Sky Sports, the partnership will help…
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Globant, Quickplay launch Media Archive AI
Globant, a digitally native company focused on reinventing businesses through technology solutions, and Quickplay, a specialist in cloud transformations of OTT experiences, have announced their collaboration to help OTT providers optimise the value of archival media footage to drive viewer engagement and monetisation across the telecom and media & entertainment industries. The two companies are…
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SpaceX breaks records for re-use launchers
SpaceX has received good news from India’s government with reports that its Starlink broadband service is to receive an “expedited” fast-track approval to operate in India ahead of Elon Musk’s visit to the country. Starlink was also authorised for use in Albania last week. However, there are doubts in some quarters over Starlink’s profitability. Bloomberg,…
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‘You can be normal. You can have acne!’ TikTok star GK Barry on the appeal of social media personalities
Grace Keeling says TV needs more authenticity and better representation if it wants to attract younger viewers TV should “move with the times”, take risks and be less “polished” in order to attract younger audiences, the TikTok star Grace Keeling has said. Record numbers of young viewers are switching off traditional television in favour of…
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‘You can be normal. You can have acne!’ TikTok star GK Barry on the appeal of social media personalities
Grace Keeling says TV needs more authenticity and better representation if it wants to attract younger viewers TV should “move with the times”, take risks and be less “polished” in order to attract younger audiences, the TikTok star Grace Keeling has said. Record numbers of young viewers are switching off traditional television in favour of…