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smart UK Automotive has announced its first UK television sponsorship, partnering with Channel 5 to sponsor the ‘Outdoor Adventure’ strand across both linear and streaming on My5. This collaboration marks smart UK’s return to broadcast television and its debut in TV sponsorship. The ‘Outdoor Adventure’ programme strand incudes popular titles such as Tales from the…

OKAST, the European SaaS provider of white-label live streaming, VoD and FAST channel platforms, has announced its selection of Publica by IAS, a Connected TV (CTV) ad server owned by Integral Ad Science(IAS), as a strategic partner for its global advertising initiatives. This partnership allows OKAST to enhance their advertisers’ targeting capabilities, enrich their streaming…

Airtel Digital TV has partneredwith Amazon Prime to offer live TV and Prime Lite benefits as part of its new Ultimate and Amazon Prime Lite plan. Subscribers of the plan can access entertainment from Prime Video on two devices in HD quality, in addition to enjoying linear TV channels. Prime Lite subscription also includes other…

Rivada Space Networks issued a press release to coincide with Euroconsult’s Paris Space Business Week which said that it is “partnering” with Peraton, “a next-generation national security company and transformative enterprise IT provider” who will now work with Rivada once its planned 300 satellite constellation is in place. However, there was no news on whether…

South Africa’s president Cyril Ramaphosa has held talks with Elon Musk over Starlink’s availability in the country, and the discussions included potential investments. Ramaphosa told local press that the discussions had taken place recently. Musk was born in South Africa and still has family in the country. “I have had discussions with [Musk] and have…

Airbus Defence & Space and Thales Alenia Space, which were once part of the IRIS2 SpaceRISE consortium bidding for a mega-constellation of low Earth satellites, have submitted separate bids to build the satellites and submitted their proposals to the remaining members of the consortium, according to a report by La Tribune. The principal remaining members…

Barb and PAMCo have announced a jointly run beta-stage trial of shared data collection in October, to be carried out by mutual data-collection partner Ipsos. This continues the review process being undertaken by PAMCo as it looks to deliver an evolved measurement system for 2025. The trial will include a sample of participants in the…

ScreenThink, MTM’s market intelligence insights tool for the TV and video industry, has revealed the findings of its research report which explores the impact of advertising tiers on SVoD services. Contrary to initial concerns, the latest data reveals that the introduction of ad tiers has had a surprisingly positive effect on the streaming brands. Despite…

With streamers nearing market saturation in Western markets, retaining subscribers is more important than ever. A report from Ampere Analysis shows that households with children are less likely to cancel streaming service subscriptions than those without them. As a result, streamers are scooping up kids’ titles to appease this influential audience. Olivia Deane, Research Manager…