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WTF is clipping? The low-lift creator strategy grabbing advertisers’ attention
Over the past two years, clipping has quietly become a staple in some advertisers’ media mix. The term “clipping” refers to the practice of sharing short clips from longer content such as podcasts, livestreams or YouTube videos on social media platforms, to boost the original content’s audience or promote a brand. Originally, the technique was championed…
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‘My parents didn’t have a clue’: why many digital natives would not give their kids smartphones
Online bullying, violence and paedophilia have made young people sceptical of unfettered access to technology In 2019, when Sophie* was 12, her classmates sent her “extreme and traumatising” videos that included an al-Qaida beheading, pornography and bestiality. She recalls an adult player in an online game persuading her to meet in person. Although her dad…
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‘My parents didn’t have a clue’: why many digital natives would not give their kids smartphones
Online bullying, violence and paedophilia have made young people sceptical of unfettered access to technology In 2019, when Sophie* was 12, her classmates sent her “extreme and traumatising” videos that included an al-Qaida beheading, pornography and bestiality. She recalls an adult player in an online game persuading her to meet in person. Although her dad…
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‘My parents didn’t have a clue’: why many digital natives would not give their kids smartphones
Online bullying, violence and paedophilia have made young people sceptical of unfettered access to technology In 2019, when Sophie* was 12, her classmates sent her “extreme and traumatising” videos that included an al-Qaida beheading, pornography and bestiality. She recalls an adult player in an online game persuading her to meet in person. Although her dad…
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‘My parents didn’t have a clue’: why many digital natives would not give their kids smartphones
Online bullying, violence and paedophilia have made young people sceptical of unfettered access to technology In 2019, when Sophie* was 12, her classmates sent her “extreme and traumatising” videos that included an al-Qaida beheading, pornography and bestiality. She recalls an adult player in an online game persuading her to meet in person. Although her dad…
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‘My parents didn’t have a clue’: why many digital natives would not give their kids smartphones
Online bullying, violence and paedophilia have made young people sceptical of unfettered access to technology In 2019, when Sophie* was 12, her classmates sent her “extreme and traumatising” videos that included an al-Qaida beheading, pornography and bestiality. She recalls an adult player in an online game persuading her to meet in person. Although her dad…
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‘My parents didn’t have a clue’: why many digital natives would not give their kids smartphones
Online bullying, violence and paedophilia have made young people sceptical of unfettered access to technology In 2019, when Sophie* was 12, her classmates sent her “extreme and traumatising” videos that included an al-Qaida beheading, pornography and bestiality. She recalls an adult player in an online game persuading her to meet in person. Although her dad…
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‘My parents didn’t have a clue’: why many digital natives would not give their kids smartphones
Online bullying, violence and paedophilia have made young people sceptical of unfettered access to technology In 2019, when Sophie* was 12, her classmates sent her “extreme and traumatising” videos that included an al-Qaida beheading, pornography and bestiality. She recalls an adult player in an online game persuading her to meet in person. Although her dad…
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‘My parents didn’t have a clue’: why many digital natives would not give their kids smartphones
Online bullying, violence and paedophilia have made young people sceptical of unfettered access to technology In 2019, when Sophie* was 12, her classmates sent her “extreme and traumatising” videos that included an al-Qaida beheading, pornography and bestiality. She recalls an adult player in an online game persuading her to meet in person. Although her dad…
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‘My parents didn’t have a clue’: why many digital natives would not give their kids smartphones
Online bullying, violence and paedophilia have made young people sceptical of unfettered access to technology In 2019, when Sophie* was 12, her classmates sent her “extreme and traumatising” videos that included an al-Qaida beheading, pornography and bestiality. She recalls an adult player in an online game persuading her to meet in person. Although her dad…
