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‘We’re seeing an immense uplift in the scale’: How generative AI is fueling the next wave of ad tech fraud
AI may be fueling a fresh chapter in ad tech fraud — and not in ways the industry is ready for. Generative AI content farms are stealing publishers’ ads.txt files to hijack ad revenue, according to DoubleVerify, which has been tracking the activity since January. The tech company has been investigating what it has dubbed…
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ChatGPT referral traffic to publishers’ sites has nearly doubled this year
ChatGPT is sending more of its traffic to publishers’ sites. Of the traffic OpenAI’s generative AI platforms send to external websites, 83% went to news and media sites in April, up from 64% in January, according to Similarweb data shared with Digiday. Referral traffic from ChatGPT also continues to grow this year. ChatGPT sent 243.8…
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The Rundown: How Google is sizing up to the DOJ in its ad tech antitrust trial
Related Insights Google on Trial Assessing the fallout of Google’s ad tech antitrust trial Read More Participants in the Google antitrust trial are entering the final furlong, with Google on Monday (May 19) countering the Justice Department’s remedy proposals after Justice Leonie Brinkema ruled its ad tech stack a monopoly last month. Of course, Google’s…
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The Rundown: How Google is sizing up to the DOJ in its ad tech antitrust trial
Related Insights Google on Trial Assessing the fallout of Google’s ad tech antitrust trial Read More Participants in the Google antitrust trial are entering the final furlong, with Google on Monday (May 19) countering the Justice Department’s remedy proposals after Justice Leonie Brinkema ruled its ad tech stack a monopoly last month. Of course, Google’s…
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The Rundown: How Google is sizing up to the DOJ in its ad tech antitrust trial
Related Insights Google on Trial Assessing the fallout of Google’s ad tech antitrust trial Read More Participants in the Google antitrust trial are entering the final furlong, with Google on Monday (May 19) countering the Justice Department’s remedy proposals after Justice Leonie Brinkema ruled its ad tech stack a monopoly last month. Of course, Google’s…
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The Rundown: How Google is sizing up to the DOJ in its ad tech antitrust trial
Related Insights Google on Trial Assessing the fallout of Google’s ad tech antitrust trial Read More Participants in the Google antitrust trial are entering the final furlong, with Google on Monday (May 19) countering the Justice Department’s remedy proposals after Justice Leonie Brinkema ruled its ad tech stack a monopoly last month. Of course, Google’s…
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What to do if you can’t get into your Facebook or Instagram account
How to prove your identity after your account gets hacked and how to improve security for the future Phone lost or stolen? Practical steps to restore peace of mindUK passport lost or stolen? Here are the steps you need to take Your Facebook or Instagram account can be your link to friends, a profile for…
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What to do if you can’t get into your Facebook or Instagram account
How to prove your identity after your account gets hacked and how to improve security for the future Phone lost or stolen? Practical steps to restore peace of mindUK passport lost or stolen? Here are the steps you need to take Your Facebook or Instagram account can be your link to friends, a profile for…
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What to do if you can’t get into your Facebook or Instagram account
How to prove your identity after your account gets hacked and how to improve security for the future Phone lost or stolen? Practical steps to restore peace of mindUK passport lost or stolen? Here are the steps you need to take Your Facebook or Instagram account can be your link to friends, a profile for…
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What to do if you can’t get into your Facebook or Instagram account
How to prove your identity after your account gets hacked and how to improve security for the future Phone lost or stolen? Practical steps to restore peace of mindUK passport lost or stolen? Here are the steps you need to take Your Facebook or Instagram account can be your link to friends, a profile for…