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Prime Video building a “one-stop advertising destination”
Amazon presented its inaugural upfront to advertisers on May 14th at New York’s Pier 36, showcasing its Prime Video streaming service – which it boasted has a monthly ad-supported reach of 200 million+ worldwide – with help from some of the biggest names in film, television and sports. Stars from Amazon MGM Studios, Prime Video…
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The Roast of Tom Brady at Netflix #1
The Roast of Tom Brady claimed the #1 spot on Netflix’s English TV List in the week commencing May 6th, racking up 13.8 million views. The comedy special first aired on May 5th as a live event during the Netflix is a Joke Fest. Another live event from the Fest also continued to draw big…
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Insight TV channels on VIDAA platform
Insight TV, the millennial-focused channel operator, has strengthened its international reach by launching three FAST channels on the VIDAA Smart TV platform across the UK, Benelux, Poland, Germany, the US, Canada and Australia. VIDAA users will now be able to watch content and channels devoted to Millennial and Gen-Z audiences. Insight TV FAST channels and…
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Research: 20% of US homes subscribe to gaming service
Parks Associates reports a continued wave of subscription service uptake among US households, led by streaming video, retail memberships, and streaming audio, while 20 per cent of households have a gaming subscription, outpacing gym memberships. Parks Associates recently released a consumer study of 8,000 US internet households, Subscription Memberships and Bundling: Shopping, Video, Gaming, Mobile.…
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Virgin Media O2 reaches 150 SRN sites
Virgin Media O2 has reached a milestone in its Shared Rural Network (SRN) rollout, as the Isle of Eigg became the operator’s 150th site to benefit from improved 4G coverage. These new and upgraded sites are providing residents, businesses and visitors in rural areas with faster and more reliable mobile connectivity. Virgin Media O2 says…
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Google debuts new agents, content creation tools and search features powered by generative AI
Google’s vision for a world assisted by AI became more clear on yesterday as the tech giant announced a wide range of updates for its generative AI capabilities across various software and hardware devices. At its annual developer conference Google I/O, the company debuted ways to use AI agents for everything from searching online and…
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Research: Olympics to spark US streaming boom
One in four American subscribers (29 per cent) will sign up to a new streaming service to watch the Olympic Games this July. For those who already pay for at least one ‘SportsVoD’ streaming platform, this figure jumps to a massive 66 per cent. That’s according to the latest research from subscription Super Bundling provider…
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Research: DFW sports bundle set to dent pay-TV subs
Research from Aluma Insights finds that pay-TV subscribers are far more inclined than non-subscribers to sign up for the Disney/ESPN, Fox and Warner Bros Discovery (DFW) sports bundle when it launches. One-in-five US pay-TV subscribers are at least moderately inclined to sign up for the DFW bundle, double the rate of those without pay TV.…
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UEFA finals free on discovery+
The 2024 men’s UEFA finals, exclusively live on TNT Sports, will be available for anyone to watch for free on discovery+. Kicking off with the UEFA Europa League final on May 22nd, Bayer Leverkusen will take on Atalanta at the Dublin Arena. Olympiacos will then play Fiorentina in the UEFA Europa Conference League Final on…
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Comcast bundles Peacock, Netflix, Apple TV+
Comcast has announced it will launch a new bundled streaming offering in the US giving subscribers access to content from Apple TV+, Peacock and Netflix in one place. Speaking at MoffettNathanson’s 2024 Media, Internet and Communications Conference, Comcast CEO Brian Roberts revealed the bundle will be called StreamSaver and will be sold at “a vastly…