{"id":10166,"date":"2024-05-16T05:00:31","date_gmt":"2024-05-16T05:00:31","guid":{"rendered":"http:\/\/flwnet.com\/index.php\/2024\/05\/16\/amazons-upfront-debut-crowns-its-courtship-of-adland\/"},"modified":"2024-05-16T05:00:31","modified_gmt":"2024-05-16T05:00:31","slug":"amazons-upfront-debut-crowns-its-courtship-of-adland","status":"publish","type":"post","link":"http:\/\/flwnet.com\/index.php\/2024\/05\/16\/amazons-upfront-debut-crowns-its-courtship-of-adland\/","title":{"rendered":"Amazon\u2019s upfront debut crowns its courtship of adland"},"content":{"rendered":"

Amazon\u2019s pitch to the market has traditionally relied on its ability to appeal to Madison Avenue\u2019s rational side, with sales decks that heavily emphasize data targeting and demonstrable ROI.<\/p>\n

However, earlier this week, at its upfront debut, Amazon added some showbiz glamor to the pitch with the unveiling of multiple pieces of programming, which some interpret as an effort to shore up its inventory supply challenges.\u00a0<\/p>\n

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\t\tPitch deck: How Amazon is selling ads on Prime Video to advertisers<\/a><\/p>\n

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Amazon\u2019s upfront presentation on May 14 was heavy on the content and relatively light on ad tech announcements, with company executives mostly stressing the depth and range of Amazon\u2019s content portfolio across Prime Video, live sports and Twitch. <\/p>\n

Continue reading this article on digiday.com<\/a>. Sign up for Digiday newsletters<\/a> to get the latest on media, marketing and the future of TV.<\/em><\/p>","protected":false},"excerpt":{"rendered":"

Amazon\u2019s pitch to the market has traditionally relied on its ability to appeal to Madison Avenue\u2019s rational side, with sales decks that heavily emphasize data targeting and demonstrable ROI. However, earlier this week, at its upfront debut, Amazon added some showbiz glamor to the pitch with the unveiling of multiple pieces of programming, which some […]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-10166","post","type-post","status-publish","format-standard","hentry","category-media-entertainment"],"_links":{"self":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts\/10166","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/comments?post=10166"}],"version-history":[{"count":0,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts\/10166\/revisions"}],"wp:attachment":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/media?parent=10166"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/categories?post=10166"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/tags?post=10166"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}