{"id":10855,"date":"2024-05-21T09:57:59","date_gmt":"2024-05-21T09:57:59","guid":{"rendered":"http:\/\/flwnet.com\/index.php\/2024\/05\/21\/the-rundown-how-amazon-is-wooing-publishers-to-bolster-its-50-billion-ad-business\/"},"modified":"2024-05-21T09:57:59","modified_gmt":"2024-05-21T09:57:59","slug":"the-rundown-how-amazon-is-wooing-publishers-to-bolster-its-50-billion-ad-business","status":"publish","type":"post","link":"http:\/\/flwnet.com\/index.php\/2024\/05\/21\/the-rundown-how-amazon-is-wooing-publishers-to-bolster-its-50-billion-ad-business\/","title":{"rendered":"The Rundown: How Amazon is wooing publishers to bolster its $50 billion ad business"},"content":{"rendered":"<p>Amazon Advertising\u2019s revenue neared $47 billion last year, up from 24% compared to 12 months earlier, with analysts suggesting its media earnings growth now outpaces Facebook and Google.\u00a0<\/p>\n<p>An <a href=\"https:\/\/www.emarketer.com\/content\/ad-duopoly-looks-over-its-shoulder-amazon-ad-revenues-jump-26\" target=\"_blank\" rel=\"noopener\">eMarketer forecast<\/a> maintains the e-commerce giant\u2019s advertising revenue will top $67 billion by 2025, and earlier this week at Amazon Publisher Services\u2019 summit, it revealed new features (it hopes) will help its edge closer to that number.\u00a0<\/p>\n<p>Here, APS announced several new features spanning its full product suite with updated features for the cleanroom offering it <a href=\"https:\/\/digiday.com\/marketing\/amazon-unboxes-a-suite-of-new-media-tools-at-its-flagship-advertising-conference\/\">first unveiled in beta last year<\/a>, topping the bill at its New York City earlier this month.\u00a0<\/p>\n<p><em>Continue reading this article on <a href=\"https:\/\/digiday.com\/media\/the-rundown-how-amazon-is-wooing-publishers-to-bolster-its-50-billion-ad-business\/?utm_campaign=digidaydis&amp;utm_medium=rss&amp;utm_source=general-rss\">digiday.com<\/a>. Sign up for <a href=\"https:\/\/digiday.com\/newsletters\/?utm_campaign=digidaydis&amp;utm_medium=rss&amp;utm_source=general-rss\">Digiday newsletters<\/a> to get the latest on media, marketing and the future of TV.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Amazon Advertising\u2019s revenue neared $47 billion last year, up from 24% compared to 12 months earlier, with analysts suggesting its media earnings growth now outpaces Facebook and Google.\u00a0 An eMarketer forecast maintains the e-commerce giant\u2019s advertising revenue will top $67 billion by 2025, and earlier this week at Amazon Publisher Services\u2019 summit, it revealed new [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-10855","post","type-post","status-publish","format-standard","hentry","category-media-entertainment"],"_links":{"self":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts\/10855","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/comments?post=10855"}],"version-history":[{"count":0,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts\/10855\/revisions"}],"wp:attachment":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/media?parent=10855"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/categories?post=10855"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/tags?post=10855"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}