{"id":13740,"date":"2024-06-17T14:17:24","date_gmt":"2024-06-17T14:17:24","guid":{"rendered":"https:\/\/flwnet.com\/index.php\/2024\/06\/17\/ad-tech-players-form-european-programmatic-tv-initiative\/"},"modified":"2024-06-17T14:17:24","modified_gmt":"2024-06-17T14:17:24","slug":"ad-tech-players-form-european-programmatic-tv-initiative","status":"publish","type":"post","link":"http:\/\/flwnet.com\/index.php\/2024\/06\/17\/ad-tech-players-form-european-programmatic-tv-initiative\/","title":{"rendered":"Ad tech players form European Programmatic TV Initiative"},"content":{"rendered":"<p>A consortium of industry players \u2013 The Trade Desk, PubMatic, Equativ, Magnite, Cadent and Adform \u2013 in collaboration with The Project X Initiative (PXI) and major European broadcasters, streamers, and agency groups \u2013 have announced the launch of the European Programmatic TV Initiative (EPTVI) to support the development and growth of programmatic advertising in Europe\u2019s [\u2026]<\/p>","protected":false},"excerpt":{"rendered":"<p>A consortium of industry players \u2013 The Trade Desk, PubMatic, Equativ, Magnite, Cadent and Adform \u2013 in collaboration with The Project X Initiative (PXI) and major European broadcasters, streamers, and agency groups \u2013 have announced the launch of the European Programmatic TV Initiative (EPTVI) to support the development and growth of programmatic advertising in Europe\u2019s [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-13740","post","type-post","status-publish","format-standard","hentry","category-media-entertainment"],"_links":{"self":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts\/13740","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/comments?post=13740"}],"version-history":[{"count":0,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts\/13740\/revisions"}],"wp:attachment":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/media?parent=13740"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/categories?post=13740"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/tags?post=13740"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}