{"id":138,"date":"2024-01-22T16:13:16","date_gmt":"2024-01-22T16:13:16","guid":{"rendered":"https:\/\/flwnet.com\/index.php\/2024\/01\/22\/ai-briefing-how-a-media-agency-built-a-robotic-alien-to-show-off-its-generative-ai-tools\/"},"modified":"2024-01-22T16:13:16","modified_gmt":"2024-01-22T16:13:16","slug":"ai-briefing-how-a-media-agency-built-a-robotic-alien-to-show-off-its-generative-ai-tools","status":"publish","type":"post","link":"http:\/\/flwnet.com\/index.php\/2024\/01\/22\/ai-briefing-how-a-media-agency-built-a-robotic-alien-to-show-off-its-generative-ai-tools\/","title":{"rendered":"AI Briefing: How a media agency built a robotic alien to show off its generative AI tools"},"content":{"rendered":"<p>Aliens and robots are both synonymous with sci-fi, but one marketing agency decided to design something more extraterrestrial to manifest its AI.\u00a0<\/p>\n<p>To show off its new AI platform, S4 Capital\u2019s Media.Monks created an \u201cAlien AI advisor\u201d called Wormhole. With an aesthetic and personality inspired by the worm-like Annelids from \u201cMen In Black,\u201d Wormhole is covered with silicon skin rather than anything metallic or plastic like many other robots. Operated by animatronics hidden inside a wooden box Wormhole sits atop, the alien bot can bend its body, tilt its head and sip coffee from a diner mug as it thinks and chats.\u00a0<\/p>\n<p>\u201cHe has an edgy humor,\u201d said Iran Reyes, vp, global head of engineering at Media.Monks. \u201cHe has a specific communication style. Its answers are short [and] there are some personality traits\u2026He knows how to answer things. It\u2019s not scripted. It just gets an idea of how to answer things and and based on that he\u2019s able to [answer on its own].\u201d<\/p>\n<p><em>Continue reading this article on <a href=\"https:\/\/digiday.com\/media\/ai-briefing-how-a-media-agency-built-a-robotic-alien-to-show-off-its-generative-ai-tools\/?utm_campaign=digidaydis&amp;utm_medium=rss&amp;utm_source=general-rss\">digiday.com<\/a>. Sign up for <a href=\"https:\/\/digiday.com\/newsletters\/?utm_campaign=digidaydis&amp;utm_medium=rss&amp;utm_source=general-rss\">Digiday newsletters<\/a> to get the latest on media, marketing and the future of TV.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Aliens and robots are both synonymous with sci-fi, but one marketing agency decided to design something more extraterrestrial to manifest its AI.\u00a0 To show off its new AI platform, S4 Capital\u2019s Media.Monks created an \u201cAlien AI advisor\u201d called Wormhole. With an aesthetic and personality inspired by the worm-like Annelids from \u201cMen In Black,\u201d Wormhole is [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-138","post","type-post","status-publish","format-standard","hentry","category-media-entertainment"],"_links":{"self":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts\/138","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/comments?post=138"}],"version-history":[{"count":0,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts\/138\/revisions"}],"wp:attachment":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/media?parent=138"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/categories?post=138"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/tags?post=138"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}