{"id":13958,"date":"2024-06-21T06:00:43","date_gmt":"2024-06-21T06:00:43","guid":{"rendered":"http:\/\/flwnet.com\/index.php\/2024\/06\/21\/three-strategies-publishers-are-adopting-to-drive-affiliate-commerce-revenue-for-amazon-prime-day-2024\/"},"modified":"2024-06-21T06:00:43","modified_gmt":"2024-06-21T06:00:43","slug":"three-strategies-publishers-are-adopting-to-drive-affiliate-commerce-revenue-for-amazon-prime-day-2024","status":"publish","type":"post","link":"http:\/\/flwnet.com\/index.php\/2024\/06\/21\/three-strategies-publishers-are-adopting-to-drive-affiliate-commerce-revenue-for-amazon-prime-day-2024\/","title":{"rendered":"Three strategies publishers are adopting to drive affiliate commerce revenue for Amazon Prime Day 2024"},"content":{"rendered":"<p>One of the most lucrative shopping holidays for publishers\u2019 affiliate commerce businesses, Amazon Prime Day, is approaching.<\/p>\n<p>Commerce publishers saw <a href=\"https:\/\/digiday.com\/media\/media-briefing-commerce-publishers-boast-positive-results-post-amazon-prime-day\/\">higher conversion rates, order volumes and revenue year over year<\/a> during last year\u2019s two-day sales event. But Cond\u00e9 Nast, Gallery Media Group and She Media aren\u2019t relying on last year\u2019s strategies to maximize the revenue potential of next month\u2019s shopping holiday \u2014 especially after all of the changes made to their commerce affiliate businesses since then.<\/p>\n<p>While Amazon <a href=\"https:\/\/www.aboutamazon.com\/news\/retail\/when-is-prime-day-2024\" target=\"_blank\" rel=\"noopener\">hasn\u2019t announced an official date<\/a> for Prime Day this year, some publishers claim they are preparing for the sale to go live in July.<\/p>\n<p><em>Continue reading this article on <a href=\"https:\/\/digiday.com\/media\/three-strategies-publishers-are-adopting-to-drive-affiliate-commerce-revenue-for-amazon-prime-day-2024\/?utm_campaign=digidaydis&amp;utm_medium=rss&amp;utm_source=general-rss\">digiday.com<\/a>. Sign up for <a href=\"https:\/\/digiday.com\/newsletters\/?utm_campaign=digidaydis&amp;utm_medium=rss&amp;utm_source=general-rss\">Digiday newsletters<\/a> to get the latest on media, marketing and the future of TV.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>One of the most lucrative shopping holidays for publishers\u2019 affiliate commerce businesses, Amazon Prime Day, is approaching. Commerce publishers saw higher conversion rates, order volumes and revenue year over year during last year\u2019s two-day sales event. But Cond\u00e9 Nast, Gallery Media Group and She Media aren\u2019t relying on last year\u2019s strategies to maximize the revenue [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-13958","post","type-post","status-publish","format-standard","hentry","category-media-entertainment"],"_links":{"self":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts\/13958","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/comments?post=13958"}],"version-history":[{"count":0,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts\/13958\/revisions"}],"wp:attachment":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/media?parent=13958"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/categories?post=13958"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/tags?post=13958"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}