{"id":17408,"date":"2024-08-01T04:58:38","date_gmt":"2024-08-01T04:58:38","guid":{"rendered":"http:\/\/flwnet.com\/index.php\/2024\/08\/01\/taylor-swift-tour-and-job-cuts-help-lift-profits-of-mirror-publisher-reach-18\/"},"modified":"2024-08-01T04:58:38","modified_gmt":"2024-08-01T04:58:38","slug":"taylor-swift-tour-and-job-cuts-help-lift-profits-of-mirror-publisher-reach-18","status":"publish","type":"post","link":"http:\/\/flwnet.com\/index.php\/2024\/08\/01\/taylor-swift-tour-and-job-cuts-help-lift-profits-of-mirror-publisher-reach-18\/","title":{"rendered":"Taylor Swift tour and job cuts help lift profits of Mirror publisher Reach"},"content":{"rendered":"<p>Digital ad revenues return to growth, driven in part by articles about pop superstar, Euro 2024 and general election<\/p>\n<p>Taylor Swift\u2019s Eras tour, the Euro 2024 football tournament and the UK general election \u2013 as well as a deep round of cost-cutting and job losses \u2013 helped the publisher of the Mirror and Express newspapers to its best quarterly performance in almost two years.<\/p>\n<p>Reach reported a 23% increase in operating profit to \u00a344.5m in the first half and a return to growth in digital revenues for the first time since the third quarter of 2022.<\/p>\n<p> <a href=\"https:\/\/www.theguardian.com\/business\/article\/2024\/jul\/31\/taylor-swift-tour-and-job-cuts-help-lift-profits-of-mirror-publisher-reach\">Continue reading&#8230;<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Digital ad revenues return to growth, driven in part by articles about pop superstar, Euro 2024 and general election Taylor Swift\u2019s Eras tour, the Euro 2024 football tournament and the UK general election \u2013 as well as a deep round of cost-cutting and job losses \u2013 helped the publisher of the Mirror and Express newspapers [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-17408","post","type-post","status-publish","format-standard","hentry","category-media-entertainment"],"_links":{"self":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts\/17408","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/comments?post=17408"}],"version-history":[{"count":0,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts\/17408\/revisions"}],"wp:attachment":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/media?parent=17408"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/categories?post=17408"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/tags?post=17408"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}