{"id":179,"date":"2024-01-23T05:58:21","date_gmt":"2024-01-23T05:58:21","guid":{"rendered":"https:\/\/flwnet.com\/index.php\/2024\/01\/23\/how-podcast-networks-are-testing-ai-tools-for-faster-translation-ad-sales\/"},"modified":"2024-01-23T05:58:21","modified_gmt":"2024-01-23T05:58:21","slug":"how-podcast-networks-are-testing-ai-tools-for-faster-translation-ad-sales","status":"publish","type":"post","link":"http:\/\/flwnet.com\/index.php\/2024\/01\/23\/how-podcast-networks-are-testing-ai-tools-for-faster-translation-ad-sales\/","title":{"rendered":"How podcast networks are testing AI tools for faster translation, ad sales"},"content":{"rendered":"<p>It seems it\u2019s not just big digital publishers like BuzzFeed and BDG looking to <a href=\"https:\/\/digiday.com\/media\/media-briefing-how-publishers-are-using-ai-tools-in-their-sales-operations\/\">generative artificial intelligence tools as ways to streamline their sales process<\/a>.<\/p>\n<p>Podcast networks, like Acast, iHeartMedia and Spotify, are also testing these tools to increase their outreach to prospective clients, expand the range of shows that fit a buyer\u2019s brief and translate shows into different languages.<\/p>\n<h2 class=\"wp-block-heading\">For translation<\/h2>\n<p>iHeartMedia is testing a range of generative AI tools to translate some of its podcast show archive into different languages to reach listeners in international markets, said Conal Byrne, CEO of the iHeartMedia Digital Audio Group. iHeartMedia declined to share which AI companies they were using to test the translations. The technology will be used to transcribe, translate and then voice the translations. An iHeartMedia spokesperson said the company is working with podcast producers to test the quality of the translations in both AI-generated voices and the original hosts\u2019 voices.<\/p>\n<p><em>Continue reading this article on <a href=\"https:\/\/digiday.com\/media\/how-podcast-networks-are-testing-ai-tools-for-faster-translation-ad-sales\/?utm_campaign=digidaydis&amp;utm_medium=rss&amp;utm_source=general-rss\">digiday.com<\/a>. Sign up for <a href=\"https:\/\/digiday.com\/newsletters\/?utm_campaign=digidaydis&amp;utm_medium=rss&amp;utm_source=general-rss\">Digiday newsletters<\/a> to get the latest on media, marketing and the future of TV.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>It seems it\u2019s not just big digital publishers like BuzzFeed and BDG looking to generative artificial intelligence tools as ways to streamline their sales process. Podcast networks, like Acast, iHeartMedia and Spotify, are also testing these tools to increase their outreach to prospective clients, expand the range of shows that fit a buyer\u2019s brief and [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-179","post","type-post","status-publish","format-standard","hentry","category-media-entertainment"],"_links":{"self":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts\/179","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/comments?post=179"}],"version-history":[{"count":0,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts\/179\/revisions"}],"wp:attachment":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/media?parent=179"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/categories?post=179"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/tags?post=179"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}