{"id":18110,"date":"2024-08-08T07:59:13","date_gmt":"2024-08-08T07:59:13","guid":{"rendered":"http:\/\/flwnet.com\/index.php\/2024\/08\/08\/media-briefing-news-publishers-ai-ad-tools-show-positive-lift-but-still-have-to-prove-themselves\/"},"modified":"2024-08-08T07:59:13","modified_gmt":"2024-08-08T07:59:13","slug":"media-briefing-news-publishers-ai-ad-tools-show-positive-lift-but-still-have-to-prove-themselves","status":"publish","type":"post","link":"http:\/\/flwnet.com\/index.php\/2024\/08\/08\/media-briefing-news-publishers-ai-ad-tools-show-positive-lift-but-still-have-to-prove-themselves\/","title":{"rendered":"Media Briefing: News publishers\u2019 AI ad tools show positive lift, but still have to prove themselves"},"content":{"rendered":"<h2 class=\"wp-block-heading\">Advertising the AI ad tools<\/h2>\n<p>News publishers have largely been reluctant to implement generative AI technology in the newsroom. But using generative AI to improve their advertising businesses is another story.\u00a0<\/p>\n<p>News UK, The New York Times and The Wall Street Journal all debuted proprietary AI-based advertising tools this year that aim to more effectively deliver advertisers\u2019 campaigns to the publishers\u2019 audiences, such as by having the AI tools determine which inventory is brand-safe or which audience segments are most suited to a campaign.<\/p>\n<p><em>This is a member-exclusive article from Digiday. <a href=\"https:\/\/digiday.com\/media\/media-briefing-news-publishers-ai-ad-tools-show-positive-lift-but-still-have-to-prove-themselves\/?utm_campaign=digidaydis&amp;utm_medium=rss&amp;utm_source=general-rss\">Continue reading it on digiday.com<\/a> and subscribe to continue reading content like this.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Advertising the AI ad tools News publishers have largely been reluctant to implement generative AI technology in the newsroom. But using generative AI to improve their advertising businesses is another story.\u00a0 News UK, The New York Times and The Wall Street Journal all debuted proprietary AI-based advertising tools this year that aim to more effectively [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-18110","post","type-post","status-publish","format-standard","hentry","category-media-entertainment"],"_links":{"self":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts\/18110","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/comments?post=18110"}],"version-history":[{"count":0,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts\/18110\/revisions"}],"wp:attachment":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/media?parent=18110"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/categories?post=18110"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/tags?post=18110"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}