{"id":22854,"date":"2024-10-01T09:59:09","date_gmt":"2024-10-01T09:59:09","guid":{"rendered":"http:\/\/flwnet.com\/index.php\/2024\/10\/01\/report-walkers-x-heinz-campaign-a-winner\/"},"modified":"2024-10-01T09:59:09","modified_gmt":"2024-10-01T09:59:09","slug":"report-walkers-x-heinz-campaign-a-winner","status":"publish","type":"post","link":"http:\/\/flwnet.com\/index.php\/2024\/10\/01\/report-walkers-x-heinz-campaign-a-winner\/","title":{"rendered":"Report: Walkers x Heinz campaign a winner"},"content":{"rendered":"<p>Walkers\u2019 rework of its #CrispIN or #CrispOUT campaign has once again proved a hit according to System1, the testing platform for effective ads, demonstrating the power of audience familiarity as an effective TV ad and new product development strategy. The new creative scored a \u2018Strong\u2019 4.6 Star Rating (long-term market share growth), alongside an \u2018Exceptional\u2019 [\u2026]<\/p>","protected":false},"excerpt":{"rendered":"<p>Walkers\u2019 rework of its #CrispIN or #CrispOUT campaign has once again proved a hit according to System1, the testing platform for effective ads, demonstrating the power of audience familiarity as an effective TV ad and new product development strategy. The new creative scored a \u2018Strong\u2019 4.6 Star Rating (long-term market share growth), alongside an \u2018Exceptional\u2019 [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-22854","post","type-post","status-publish","format-standard","hentry","category-media-entertainment"],"_links":{"self":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts\/22854","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/comments?post=22854"}],"version-history":[{"count":0,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts\/22854\/revisions"}],"wp:attachment":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/media?parent=22854"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/categories?post=22854"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/tags?post=22854"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}