{"id":22947,"date":"2024-10-03T06:22:19","date_gmt":"2024-10-03T06:22:19","guid":{"rendered":"http:\/\/flwnet.com\/index.php\/2024\/10\/03\/study-ads-served-on-traditional-news-can-drive-higher-attention\/"},"modified":"2024-10-03T06:22:19","modified_gmt":"2024-10-03T06:22:19","slug":"study-ads-served-on-traditional-news-can-drive-higher-attention","status":"publish","type":"post","link":"http:\/\/flwnet.com\/index.php\/2024\/10\/03\/study-ads-served-on-traditional-news-can-drive-higher-attention\/","title":{"rendered":"Study: Ads served on traditional news can drive higher attention"},"content":{"rendered":"<p>Advertisers often express brand safety concerns around aligning their ads with traditional news content \u2013 like politics or the economy \u2013 even on trusted news sites. As a result, media platform Teads investigated whether advertising near traditional versus soft news content impacted attention, brand outcomes and perceptions. This comes at a critical time for advertisers, [\u2026]<\/p>","protected":false},"excerpt":{"rendered":"<p>Advertisers often express brand safety concerns around aligning their ads with traditional news content \u2013 like politics or the economy \u2013 even on trusted news sites. As a result, media platform Teads investigated whether advertising near traditional versus soft news content impacted attention, brand outcomes and perceptions. This comes at a critical time for advertisers, [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-22947","post","type-post","status-publish","format-standard","hentry","category-media-entertainment"],"_links":{"self":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts\/22947","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/comments?post=22947"}],"version-history":[{"count":0,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts\/22947\/revisions"}],"wp:attachment":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/media?parent=22947"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/categories?post=22947"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/tags?post=22947"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}