{"id":23089,"date":"2024-10-07T12:01:11","date_gmt":"2024-10-07T12:01:11","guid":{"rendered":"http:\/\/flwnet.com\/index.php\/2024\/10\/07\/microsoft-looks-set-to-shutter-its-retail-media-business\/"},"modified":"2024-10-07T12:01:11","modified_gmt":"2024-10-07T12:01:11","slug":"microsoft-looks-set-to-shutter-its-retail-media-business","status":"publish","type":"post","link":"http:\/\/flwnet.com\/index.php\/2024\/10\/07\/microsoft-looks-set-to-shutter-its-retail-media-business\/","title":{"rendered":"Microsoft looks set to shutter its retail media business"},"content":{"rendered":"<p>Five years after acquiring the retail advertising platform PromoteIQ, Microsoft now seems to be quietly shutting it down and pushing clients to use Criteo.<\/p>\n<p>Multiple sources say Microsoft began letting retail media publishers know that it was sunsetting the service over the summer, at the same time it announced a \u201cstrategic collaboration\u201d with the ad tech outfit.<\/p>\n<div class=\"article-pull-quote\">\n<div class=\"text\">They just looked at the general profitability of the business, and realized it was going to be a while until you get to $1 billion<\/div>\n<div class=\"author\">Harsh Jiandani<\/div>\n<\/div>\n<p>While it isn\u2019t promoting the move as an outright closure of PromoteIQ, the underlying understanding is that the service will no longer be used, and employees at the company have been told that Microsoft is focusing on other parts of its retail media strategy.<\/p>\n<p><em>Continue reading this article on <a href=\"https:\/\/digiday.com\/media\/microsoft-looks-set-to-shutter-its-retail-media-business\/?utm_campaign=digidaydis&amp;utm_medium=rss&amp;utm_source=general-rss\">digiday.com<\/a>. Sign up for <a href=\"https:\/\/digiday.com\/newsletters\/?utm_campaign=digidaydis&amp;utm_medium=rss&amp;utm_source=general-rss\">Digiday newsletters<\/a> to get the latest on media, marketing and the future of TV.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Five years after acquiring the retail advertising platform PromoteIQ, Microsoft now seems to be quietly shutting it down and pushing clients to use Criteo. Multiple sources say Microsoft began letting retail media publishers know that it was sunsetting the service over the summer, at the same time it announced a \u201cstrategic collaboration\u201d with the ad [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-23089","post","type-post","status-publish","format-standard","hentry","category-media-entertainment"],"_links":{"self":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts\/23089","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/comments?post=23089"}],"version-history":[{"count":0,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts\/23089\/revisions"}],"wp:attachment":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/media?parent=23089"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/categories?post=23089"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/tags?post=23089"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}