{"id":32838,"date":"2025-02-06T05:59:06","date_gmt":"2025-02-06T05:59:06","guid":{"rendered":"http:\/\/flwnet.com\/index.php\/2025\/02\/06\/why-linkedin-is-spotlighting-the-average-watch-time-metric-to-support-its-video-push\/"},"modified":"2025-02-06T05:59:06","modified_gmt":"2025-02-06T05:59:06","slug":"why-linkedin-is-spotlighting-the-average-watch-time-metric-to-support-its-video-push","status":"publish","type":"post","link":"http:\/\/flwnet.com\/index.php\/2025\/02\/06\/why-linkedin-is-spotlighting-the-average-watch-time-metric-to-support-its-video-push\/","title":{"rendered":"Why LinkedIn is spotlighting the average watch time metric to support its video push"},"content":{"rendered":"<p>After promising growth in 2024 and early 2025, LinkedIn is doubling down on video with new tools and metrics.<\/p>\n<p>As of yesterday, creators on LinkedIn are able to track the average watch time of their videos. LinkedIn rolled out the new video metric amid a range of <a href=\"https:\/\/www.linkedin.com\/pulse\/up-36-over-last-year-video-linkedin-booming-time-now-somasundaram-yqbzc\/\" target=\"_blank\">new features<\/a> \u2014 such as improved video search functionality and the introduction of full-screen vertical video on LinkedIn\u2019s desktop version \u2014 intended to further improve video creators\u2019 experience on the platform.<\/p>\n<p>To learn more about LinkedIn\u2019s decision to make average video watch times available to creators on the platform,\u00a0Digiday spoke to LinkedIn vp of product Gyanda Sachdeva. Here are some of the key takeaways.<\/p>\n<p><em>Continue reading this article on <a href=\"https:\/\/digiday.com\/media\/why-linkedin-is-spotlighting-the-average-watch-time-metric-to-support-its-video-push\/?utm_campaign=digidaydis&amp;utm_medium=rss&amp;utm_source=general-rss\">digiday.com<\/a>. Sign up for <a href=\"https:\/\/digiday.com\/newsletters\/?utm_campaign=digidaydis&amp;utm_medium=rss&amp;utm_source=general-rss\">Digiday newsletters<\/a> to get the latest on media, marketing and the future of TV.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>After promising growth in 2024 and early 2025, LinkedIn is doubling down on video with new tools and metrics. As of yesterday, creators on LinkedIn are able to track the average watch time of their videos. LinkedIn rolled out the new video metric amid a range of new features \u2014 such as improved video search [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-32838","post","type-post","status-publish","format-standard","hentry","category-media-entertainment"],"_links":{"self":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts\/32838","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/comments?post=32838"}],"version-history":[{"count":0,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts\/32838\/revisions"}],"wp:attachment":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/media?parent=32838"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/categories?post=32838"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/tags?post=32838"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}