{"id":33326,"date":"2025-02-13T23:14:21","date_gmt":"2025-02-13T23:14:21","guid":{"rendered":"http:\/\/flwnet.com\/index.php\/2025\/02\/13\/media-briefing-a-history-of-media-companies-getting-into-the-social-platform-business-in-light-of-buzzfeeds-plans\/"},"modified":"2025-02-13T23:14:21","modified_gmt":"2025-02-13T23:14:21","slug":"media-briefing-a-history-of-media-companies-getting-into-the-social-platform-business-in-light-of-buzzfeeds-plans","status":"publish","type":"post","link":"http:\/\/flwnet.com\/index.php\/2025\/02\/13\/media-briefing-a-history-of-media-companies-getting-into-the-social-platform-business-in-light-of-buzzfeeds-plans\/","title":{"rendered":"Media Briefing: A history of media companies getting into the social platform business, in light of BuzzFeed\u2019s plans"},"content":{"rendered":"<p>This week\u2019s Media Briefing looks at media companies\u2019 previous efforts to launch (or grow) their own social media platforms, in light of BuzzFeed\u2019s plans to tackle big tech\u2019s algorithms by creating its own social media site. Spoiler alert: few have tried, and even fewer have succeeded.<\/p>\n<p>BuzzFeed\u2019s latest pivot<\/p>\n<p>LA Times owner\u2019s new right-wing venture, The Bulwark\u2019s profitability and more.<\/p>\n<h2 class=\"wp-block-heading\"><strong>Can BuzzFeed tackle \u2018SNARF<\/strong>\u2018<strong> with an \u2018Island\u2019?<\/strong><\/h2>\n<p>You read that right. BuzzFeed CEO Jonah Peretti published a nearly 3,000 word <a href=\"https:\/\/www.buzzfeed.com\/bfisland\/manifesto\">memo on Tuesday<\/a> blaming tech platforms for \u201cdestroying\u201d the internet by allowing \u201cSNARF\u201d content \u2014 which stands for \u201cStakes\/Novelty\/Anger\/Retention\/Fear\u201d \u2014 to proliferate.<\/p>\n<p><em>This is a member-exclusive article from Digiday. <a href=\"https:\/\/digiday.com\/media\/media-briefing-a-history-of-media-companies-getting-into-the-social-platform-business-in-light-of-buzzfeeds-plans\/?utm_campaign=digidaydis&amp;utm_medium=rss&amp;utm_source=general-rss\">Continue reading it on digiday.com<\/a> and subscribe to continue reading content like this.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>This week\u2019s Media Briefing looks at media companies\u2019 previous efforts to launch (or grow) their own social media platforms, in light of BuzzFeed\u2019s plans to tackle big tech\u2019s algorithms by creating its own social media site. Spoiler alert: few have tried, and even fewer have succeeded. BuzzFeed\u2019s latest pivot LA Times owner\u2019s new right-wing venture, [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-33326","post","type-post","status-publish","format-standard","hentry","category-media-entertainment"],"_links":{"self":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts\/33326","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/comments?post=33326"}],"version-history":[{"count":0,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts\/33326\/revisions"}],"wp:attachment":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/media?parent=33326"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/categories?post=33326"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/tags?post=33326"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}