{"id":37738,"date":"2025-04-25T06:04:47","date_gmt":"2025-04-25T06:04:47","guid":{"rendered":"https:\/\/flwnet.com\/index.php\/2025\/04\/25\/digiday-research-publishers-were-ready-to-depend-more-on-first-party-data-so-now-what\/"},"modified":"2025-04-25T06:04:47","modified_gmt":"2025-04-25T06:04:47","slug":"digiday-research-publishers-were-ready-to-depend-more-on-first-party-data-so-now-what","status":"publish","type":"post","link":"http:\/\/flwnet.com\/index.php\/2025\/04\/25\/digiday-research-publishers-were-ready-to-depend-more-on-first-party-data-so-now-what\/","title":{"rendered":"Digiday+ Research: Publishers were ready to depend more on first-party data. So, now what?"},"content":{"rendered":"<p><em>Interested in sharing your perspectives on the media and marketing industries? <a href=\"https:\/\/form.typeform.com\/to\/N3juwL\" target=\"_blank\">Join the Digiday research panel.<\/a><\/em><\/p>\n<p>The subject can\u2019t be avoided \u2014 following years of delays and panicked preparations, Google is <a href=\"https:\/\/digiday.com\/media\/google-chrome-will-now-continue-to-use-third-party-cookies\/\" target=\"_blank\">keeping third-party cookies<\/a> in its Chrome browser after all. For publishers, it\u2019s a real <a href=\"https:\/\/digiday.com\/media\/media-briefing-publishers-are-frustrated-and-quietly-grateful-after-googles-cookie-u-turn\/\" target=\"_blank\">case of mixed emotions<\/a>: frustration about time and money spent on something that was never realized, but also gratitude that they were driven to shore up their first-party data and, by consequence, their businesses as a whole.<\/p>\n<p><em>This is a member-exclusive article from Digiday. <a href=\"https:\/\/digiday.com\/media\/digiday-research-publishers-were-ready-to-depend-more-on-first-party-data-so-now-what\/?utm_campaign=digidaydis&amp;utm_medium=rss&amp;utm_source=general-rss\">Continue reading it on digiday.com<\/a> and subscribe to continue reading content like this.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. The subject can\u2019t be avoided \u2014 following years of delays and panicked preparations, Google is keeping third-party cookies in its Chrome browser after all. For publishers, it\u2019s a real case of mixed emotions: frustration about time and money spent [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-37738","post","type-post","status-publish","format-standard","hentry","category-media-entertainment"],"_links":{"self":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts\/37738","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/comments?post=37738"}],"version-history":[{"count":0,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts\/37738\/revisions"}],"wp:attachment":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/media?parent=37738"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/categories?post=37738"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/tags?post=37738"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}