{"id":39055,"date":"2025-05-22T08:05:49","date_gmt":"2025-05-22T08:05:49","guid":{"rendered":"http:\/\/flwnet.com\/index.php\/2025\/05\/22\/were-seeing-an-immense-uplift-in-the-scale-how-generative-ai-is-fueling-the-next-wave-of-ad-tech-fraud\/"},"modified":"2025-05-22T08:05:49","modified_gmt":"2025-05-22T08:05:49","slug":"were-seeing-an-immense-uplift-in-the-scale-how-generative-ai-is-fueling-the-next-wave-of-ad-tech-fraud","status":"publish","type":"post","link":"http:\/\/flwnet.com\/index.php\/2025\/05\/22\/were-seeing-an-immense-uplift-in-the-scale-how-generative-ai-is-fueling-the-next-wave-of-ad-tech-fraud\/","title":{"rendered":"\u2018We\u2019re seeing an immense uplift in the scale\u2019: How generative AI is fueling the next wave of ad tech fraud"},"content":{"rendered":"<p>AI may be fueling a fresh chapter in ad tech fraud \u2014 and not in ways the industry is ready for.<\/p>\n<p>Generative AI content farms are stealing publishers\u2019 ads.txt files to hijack ad revenue, according to DoubleVerify, which has <a href=\"https:\/\/doubleverify.com\/the-rise-of-ai-generated-slop-sites-what-advertisers-need-to-know\/\">been tracking<\/a> the activity since January.\u00a0<\/p>\n<p>The tech company has been investigating what it has dubbed \u201cAI slop sites and networks\u201d \u2013 one in particular called \u201cSynthetic Echo\u201d \u2013 which uses generative AI to mass-produce content and spoof ads.txt files to siphon revenue from legitimate publishers.\u00a0<\/p>\n<p><em>Continue reading this article on <a href=\"https:\/\/digiday.com\/media\/were-seeing-an-immense-uplift-in-the-scale-how-generative-ai-is-fueling-the-next-wave-of-ad-tech-fraud\/?utm_campaign=digidaydis&amp;utm_medium=rss&amp;utm_source=general-rss\">digiday.com<\/a>. Sign up for <a href=\"https:\/\/digiday.com\/newsletters\/?utm_campaign=digidaydis&amp;utm_medium=rss&amp;utm_source=general-rss\">Digiday newsletters<\/a> to get the latest on media, marketing and the future of TV.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>AI may be fueling a fresh chapter in ad tech fraud \u2014 and not in ways the industry is ready for. Generative AI content farms are stealing publishers\u2019 ads.txt files to hijack ad revenue, according to DoubleVerify, which has been tracking the activity since January.\u00a0 The tech company has been investigating what it has dubbed [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-39055","post","type-post","status-publish","format-standard","hentry","category-media-entertainment"],"_links":{"self":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts\/39055","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/comments?post=39055"}],"version-history":[{"count":0,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts\/39055\/revisions"}],"wp:attachment":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/media?parent=39055"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/categories?post=39055"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/tags?post=39055"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}