{"id":39350,"date":"2025-05-30T01:07:03","date_gmt":"2025-05-30T01:07:03","guid":{"rendered":"http:\/\/flwnet.com\/index.php\/2025\/05\/30\/linkedin-courts-creators-and-advertisers-with-new-performance-metrics\/"},"modified":"2025-05-30T01:07:03","modified_gmt":"2025-05-30T01:07:03","slug":"linkedin-courts-creators-and-advertisers-with-new-performance-metrics","status":"publish","type":"post","link":"http:\/\/flwnet.com\/index.php\/2025\/05\/30\/linkedin-courts-creators-and-advertisers-with-new-performance-metrics\/","title":{"rendered":"LinkedIn courts creators \u2014 and advertisers \u2014 with new performance metrics"},"content":{"rendered":"<p>LinkedIn has introduced a range of creator metrics aimed at giving brands and marketers deeper insights into the platform\u2019s influence and ROI.<\/p>\n<p>As of Wednesday (May 28), LinkedIn creators can now track how many profile views and followers they gain from each post, as well as how many times each post generates a click on creators\u2019 \u201ccustom buttons\u201d \u2014 which direct followers to creators\u2019 online stores, newsletters or other web pages of their choice.<\/p>\n<p>The \u201cfollowers gained from this post\u201d metric can, for instance, help creators understand how their posts are driving growth, which they can leverage when working with brands, according to LinkedIn vp of product management Gyanda Sachdeva. \u201c\u2018Premium custom button interactions\u2019 (like clicks to a website or newsletter for Premium members), on the other hand, gives them a way to show how their content drives action, which can be valuable in securing partnerships,\u201d Sachdeva added.\u00a0<\/p>\n<p><em>Continue reading this article on <a href=\"https:\/\/digiday.com\/media\/linkedin-courts-creators-and-advertisers-with-new-performance-metrics\/?utm_campaign=digidaydis&amp;utm_medium=rss&amp;utm_source=general-rss\">digiday.com<\/a>. Sign up for <a href=\"https:\/\/digiday.com\/newsletters\/?utm_campaign=digidaydis&amp;utm_medium=rss&amp;utm_source=general-rss\">Digiday newsletters<\/a> to get the latest on media, marketing and the future of TV.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>LinkedIn has introduced a range of creator metrics aimed at giving brands and marketers deeper insights into the platform\u2019s influence and ROI. As of Wednesday (May 28), LinkedIn creators can now track how many profile views and followers they gain from each post, as well as how many times each post generates a click on [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-39350","post","type-post","status-publish","format-standard","hentry","category-media-entertainment"],"_links":{"self":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts\/39350","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/comments?post=39350"}],"version-history":[{"count":0,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts\/39350\/revisions"}],"wp:attachment":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/media?parent=39350"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/categories?post=39350"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/tags?post=39350"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}