In today\u2019s tech lexicon, slapping \u201cAI\u201d in front of a problem, or a product, is the fastest way to make something old sound new, whether it\u2019s clickbait, content farms, or a decade-old dashboard with a fresh coat of hype. The same can be said for AI slop \u2014\u00a0a term that seems to have gradually gained traction among media and marketing professionals over the last six months\/year.<\/p>\n
Nevertheless, while \u201cslop\u201d may have been an informal and unofficial way to refer to shoddy sites created purely for the purpose of arbitrage \u2014 a problem that\u2019s plagued publishers and advertisers for decades \u2014 there\u2019s no denying that generative AI is accelerating the scale of this to unprecedented levels. The upshot: media metrics are going to get skewed, big time.<\/p>\n
And with the looming economic uncertainty brought on by the U.S. tariffs, that\u2019s going to end badly for performance budgets if buyers aren\u2019t proactive, some experts say. For publishers, it\u2019s d\u00e9j\u00e0 vu \u2014 and their cut of the programmatic pie is only shrinking.<\/p>\n
Continue reading this article on digiday.com<\/a>. Sign up for Digiday newsletters<\/a> to get the latest on media, marketing and the future of TV.<\/em><\/p>","protected":false},"excerpt":{"rendered":" In today\u2019s tech lexicon, slapping \u201cAI\u201d in front of a problem, or a product, is the fastest way to make something old sound new, whether it\u2019s clickbait, content farms, or a decade-old dashboard with a fresh coat of hype. The same can be said for AI slop \u2014\u00a0a term that seems to have gradually gained […]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-39496","post","type-post","status-publish","format-standard","hentry","category-media-entertainment"],"_links":{"self":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts\/39496","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/comments?post=39496"}],"version-history":[{"count":0,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts\/39496\/revisions"}],"wp:attachment":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/media?parent=39496"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/categories?post=39496"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/tags?post=39496"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}