In 2025, advertisers\u2019 Pride Month spending has cratered \u2014\u00a0and LGBTQ+ creators and influencers are feeling the squeeze.<\/p>\n
Brands and marketers have been reconsidering their support of gay pride since 2023, when Bud Light\u2019s Pride campaign sparked an uproar \u2014\u00a0and boycotts \u2014 among elements of the political right by sponsoring transgender influencer Dylan Mulvaney. Since then, brands have grown increasingly wary of spending on Pride-related marketing campaigns, with data from research firm Gravity Research suggesting that overall marketing spend in this area has consistently decreased year over year since 2023.<\/p>\n
As advertisers curb their Pride marketing spend, some LGBTQ+ influencers are seeing their brand partnership revenue for June\u2019s Pride Month \u2014\u00a0which is often their most active month \u2014\u00a0dwindle to almost nothing. These creators are among the individuals whose livelihoods are directly impacted as big businesses rush to distance themselves from DEI initiatives.<\/p>\n
Continue reading this article on digiday.com<\/a>. Sign up for Digiday newsletters<\/a> to get the latest on media, marketing and the future of TV.<\/em><\/p>","protected":false},"excerpt":{"rendered":" In 2025, advertisers\u2019 Pride Month spending has cratered \u2014\u00a0and LGBTQ+ creators and influencers are feeling the squeeze. Brands and marketers have been reconsidering their support of gay pride since 2023, when Bud Light\u2019s Pride campaign sparked an uproar \u2014\u00a0and boycotts \u2014 among elements of the political right by sponsoring transgender influencer Dylan Mulvaney. Since then, […]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-39497","post","type-post","status-publish","format-standard","hentry","category-media-entertainment"],"_links":{"self":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts\/39497","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/comments?post=39497"}],"version-history":[{"count":0,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts\/39497\/revisions"}],"wp:attachment":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/media?parent=39497"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/categories?post=39497"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/tags?post=39497"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}