{"id":39686,"date":"2025-06-06T13:04:43","date_gmt":"2025-06-06T13:04:43","guid":{"rendered":"https:\/\/flwnet.com\/index.php\/2025\/06\/06\/media-briefing-affiliate-isnt-dead-say-publishers-but-it-must-evolve-in-the-ai-era\/"},"modified":"2025-06-06T13:04:43","modified_gmt":"2025-06-06T13:04:43","slug":"media-briefing-affiliate-isnt-dead-say-publishers-but-it-must-evolve-in-the-ai-era","status":"publish","type":"post","link":"http:\/\/flwnet.com\/index.php\/2025\/06\/06\/media-briefing-affiliate-isnt-dead-say-publishers-but-it-must-evolve-in-the-ai-era\/","title":{"rendered":"Media Briefing: Affiliate isn\u2019t dead, say publishers \u2013 but it must evolve in the AI era"},"content":{"rendered":"<p>This week\u2019s Media Briefing looks at the state of publishers\u2019 commerce and affiliate businesses, given the recent news that Business Insider is shutting down most of its commerce division in light of search referral traffic declines.<\/p>\n<p>Publishers say affiliate and commerce businesses aren\u2019t dead in the AI search era, but personal, voicey and category-specific recommendations are key.<\/p>\n<p>The Washington Post opens up opinion section, TechCrunch shuts down European division, and more.<\/p>\n<h2 class=\"wp-block-heading\">Stability in commerce, for some<\/h2>\n<p>Some are calling it the \u201c<a href=\"https:\/\/www.seroundtable.com\/google-search-great-decoupling-39524.html\">great decoupling<\/a>\u201d: Google search is shifting, with clicks falling even as impressions hold steady.\u00a0<\/p>\n<p><em>This is a member-exclusive article from Digiday. <a href=\"https:\/\/digiday.com\/media\/media-briefing-affiliate-isnt-dead-say-publishers-but-it-must-evolve-in-the-ai-era\/?utm_campaign=digidaydis&amp;utm_medium=rss&amp;utm_source=general-rss\">Continue reading it on digiday.com<\/a> and subscribe to continue reading content like this.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>This week\u2019s Media Briefing looks at the state of publishers\u2019 commerce and affiliate businesses, given the recent news that Business Insider is shutting down most of its commerce division in light of search referral traffic declines. Publishers say affiliate and commerce businesses aren\u2019t dead in the AI search era, but personal, voicey and category-specific recommendations [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-39686","post","type-post","status-publish","format-standard","hentry","category-media-entertainment"],"_links":{"self":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts\/39686","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/comments?post=39686"}],"version-history":[{"count":0,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts\/39686\/revisions"}],"wp:attachment":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/media?parent=39686"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/categories?post=39686"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/tags?post=39686"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}