{"id":39687,"date":"2025-06-06T13:04:43","date_gmt":"2025-06-06T13:04:43","guid":{"rendered":"https:\/\/flwnet.com\/index.php\/2025\/06\/06\/in-graphic-detail-how-podcasts-are-earning-their-spot-in-the-premium-ad-tier\/"},"modified":"2025-06-06T13:04:43","modified_gmt":"2025-06-06T13:04:43","slug":"in-graphic-detail-how-podcasts-are-earning-their-spot-in-the-premium-ad-tier","status":"publish","type":"post","link":"http:\/\/flwnet.com\/index.php\/2025\/06\/06\/in-graphic-detail-how-podcasts-are-earning-their-spot-in-the-premium-ad-tier\/","title":{"rendered":"In Graphic Detail: How podcasts are earning their spot in the premium ad tier"},"content":{"rendered":"

In 2025, podcasts are more attractive than ever to advertisers who want to reach young and plugged-in consumers. As podcasting evolves from an audio medium into a video medium<\/a>, brands are increasingly viewing the format as premium<\/a>, complete with high viewability, strong engagement and audience quality. As a result, brands are starting to pull from budgets beyond their usual audio advertising funds, including those earmarked for influencer marketing<\/a>, for their podcasting spend.<\/p>\n

On Tuesday, June 4, podcasting research and consultancy firm Sounds Profitable will release<\/a> a report on podcasting\u2019s place within the broader world of ad-supported media. The online study, done in partnership with Signal Hill Insights, analyzed the responses of 5,005 Americans above the age of 18 in January and February 2025 \u2014 and Digiday got a sneak preview. Here are some of the key takeaways.<\/p>\n

Frequent podcast listeners remember ads more than top consumers of other media<\/strong><\/h2>\n
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Sounds Profitable\u2019s data report included questions that focused on what the company calls \u201cprime users\u201d \u2014\u00a0the most engaged and loyal consumers who tune in to their preferred medium daily \u2014\u00a0with the goal of understanding the reach of advertisers\u2019 messaging to both casual consumers and dedicated podcast listeners.<\/p>\n

Continue reading this article on digiday.com<\/a>. Sign up for Digiday newsletters<\/a> to get the latest on media, marketing and the future of TV.<\/em><\/p>","protected":false},"excerpt":{"rendered":"

In 2025, podcasts are more attractive than ever to advertisers who want to reach young and plugged-in consumers. As podcasting evolves from an audio medium into a video medium, brands are increasingly viewing the format as premium, complete with high viewability, strong engagement and audience quality. As a result, brands are starting to pull from […]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-39687","post","type-post","status-publish","format-standard","hentry","category-media-entertainment"],"_links":{"self":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts\/39687","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/comments?post=39687"}],"version-history":[{"count":0,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts\/39687\/revisions"}],"wp:attachment":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/media?parent=39687"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/categories?post=39687"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/tags?post=39687"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}