{"id":39871,"date":"2025-06-12T16:05:37","date_gmt":"2025-06-12T16:05:37","guid":{"rendered":"http:\/\/flwnet.com\/index.php\/2025\/06\/12\/media-briefing-reddit-becomes-a-more-noticeable-source-of-publisher-traffic\/"},"modified":"2025-06-12T16:05:37","modified_gmt":"2025-06-12T16:05:37","slug":"media-briefing-reddit-becomes-a-more-noticeable-source-of-publisher-traffic","status":"publish","type":"post","link":"http:\/\/flwnet.com\/index.php\/2025\/06\/12\/media-briefing-reddit-becomes-a-more-noticeable-source-of-publisher-traffic\/","title":{"rendered":"Media Briefing: Reddit becomes a more noticeable source of publisher traffic\u00a0\u00a0"},"content":{"rendered":"<p>This week\u2019s Media Briefing looks at Reddit becoming a top referral channel for some news publishers (although the audience coming from the social media platform isn\u2019t big enough to replace declining search referrals). <\/p>\n<p>Is Reddit becoming a top referrer?<\/p>\n<p>Google offers buyouts to search employees, Warner Bros. Discovery splits in two and more.<\/p>\n<h2 class=\"wp-block-heading\">Reddit traffic quietly rising <\/h2>\n<p>As generative AI eats into search traffic, publishers are increasingly turning to platforms like Reddit to drive audiences to their sites.\u00a0<\/p>\n<p><em>This is a member-exclusive article from Digiday. <a href=\"https:\/\/digiday.com\/media\/media-briefing-reddit-becomes-a-more-noticeable-source-of-publisher-traffic\/?utm_campaign=digidaydis&amp;utm_medium=rss&amp;utm_source=general-rss\">Continue reading it on digiday.com<\/a> and subscribe to continue reading content like this.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>This week\u2019s Media Briefing looks at Reddit becoming a top referral channel for some news publishers (although the audience coming from the social media platform isn\u2019t big enough to replace declining search referrals). Is Reddit becoming a top referrer? Google offers buyouts to search employees, Warner Bros. Discovery splits in two and more. Reddit traffic [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-39871","post","type-post","status-publish","format-standard","hentry","category-media-entertainment"],"_links":{"self":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts\/39871","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/comments?post=39871"}],"version-history":[{"count":0,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts\/39871\/revisions"}],"wp:attachment":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/media?parent=39871"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/categories?post=39871"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/tags?post=39871"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}