YouTube is expanding its internal brand partnership tools and its relationships with third-party creator monetization vendors \u2014 all part of a broader effort to create new revenue streams for Shorts creators.<\/p>\n
In recent months, YouTube has ramped up its partnerships with third-party <\/strong>creator marketing and sponsorship platforms that connect Shorts creators with brands, such as Agentio, which launched a Shorts-focused partnership in March<\/a>, and StreamElements, which expanded its offerings to Shorts creators last month.\u00a0<\/p>\n A YouTube spokesperson declined to share the specific number of Shorts-based partnerships recently signed by the company, but confirmed that YouTube is actively working to expand its internal brand partnership tools and build relationships with a wide range of third-party creator monetization vendors \u2013 all aimed at unlocking more revenue for Shorts creators.<\/p>\n Continue reading this article on digiday.com<\/a>. Sign up for Digiday newsletters<\/a> to get the latest on media, marketing and the future of TV.<\/em><\/p>","protected":false},"excerpt":{"rendered":" YouTube is expanding its internal brand partnership tools and its relationships with third-party creator monetization vendors \u2014 all part of a broader effort to create new revenue streams for Shorts creators. In recent months, YouTube has ramped up its partnerships with third-party creator marketing and sponsorship platforms that connect Shorts creators with brands, such as […]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-40026","post","type-post","status-publish","format-standard","hentry","category-media-entertainment"],"_links":{"self":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts\/40026","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/comments?post=40026"}],"version-history":[{"count":0,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts\/40026\/revisions"}],"wp:attachment":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/media?parent=40026"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/categories?post=40026"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/tags?post=40026"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}