There\u2019s one major way in which Google\u2019s AI-powered search feature AI Mode differs from its traditional search engine \u2014\u00a0a complex technique used to answer a user\u2019s question called \u201cquery fan-out.\u201d<\/p>\n
AI Mode started rolling out to U.S. users last month<\/a>, and publishers are still trying to figure out what it means for their SEO strategies. AI Mode is powered by Google\u2019s large language model Gemini, which combs the web for information to generate a summarized answer to a user\u2019s search query.<\/p>\n The way AI Mode retrieves that information means more searches are happening behind the scenes, making it tricky for publishers to determine how to optimize their editorial content strategy to appear in those search results. Four heads of SEO at publishers told Digiday they are still in preliminary tests with the feature.<\/p>\n Continue reading this article on digiday.com<\/a>. Sign up for Digiday newsletters<\/a> to get the latest on media, marketing and the future of TV.<\/em><\/p>","protected":false},"excerpt":{"rendered":" There\u2019s one major way in which Google\u2019s AI-powered search feature AI Mode differs from its traditional search engine \u2014\u00a0a complex technique used to answer a user\u2019s question called \u201cquery fan-out.\u201d AI Mode started rolling out to U.S. users last month, and publishers are still trying to figure out what it means for their SEO strategies. […]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-40126","post","type-post","status-publish","format-standard","hentry","category-media-entertainment"],"_links":{"self":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts\/40126","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/comments?post=40126"}],"version-history":[{"count":0,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts\/40126\/revisions"}],"wp:attachment":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/media?parent=40126"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/categories?post=40126"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/tags?post=40126"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}