{"id":40347,"date":"2025-06-27T10:04:58","date_gmt":"2025-06-27T10:04:58","guid":{"rendered":"http:\/\/flwnet.com\/index.php\/2025\/06\/27\/media-briefing-as-social-platforms-favor-creators-publishers-are-left-out-of-the-referral-loop\/"},"modified":"2025-06-27T10:04:58","modified_gmt":"2025-06-27T10:04:58","slug":"media-briefing-as-social-platforms-favor-creators-publishers-are-left-out-of-the-referral-loop","status":"publish","type":"post","link":"http:\/\/flwnet.com\/index.php\/2025\/06\/27\/media-briefing-as-social-platforms-favor-creators-publishers-are-left-out-of-the-referral-loop\/","title":{"rendered":"Media Briefing: As social platforms favor creators, publishers are left out of the referral loop"},"content":{"rendered":"<p>This week\u2019s Media Briefing looks at how execs at BBC, The New York Times and Reuters are grappling with younger audiences turning to social platforms and news influencers for information.<\/p>\n<p>News publishing execs are working to meet audiences where they are and in the formats that they prefer, even though those social and video platforms aren\u2019t driving traffic back to their sites.<\/p>\n<p>U.K.\u2019s CMA wants to regulate Google search, BBC threatens legal action against Perplexity, and more<\/p>\n<h2 class=\"wp-block-heading\">Publishers reckon with reaching audiences on platforms that don\u2019t send back traffic<\/h2>\n<p>With traditional news outlets bleeding influence and search referrals drying up thanks to generative AI, publishers are focused on meeting audiences where they are: TikTok, YouTube and Instagram. But there\u2019s a catch \u2014 those platforms rarely send readers back to publisher sites.\u00a0<\/p>\n<p><em>This is a member-exclusive article from Digiday. <a href=\"https:\/\/digiday.com\/media\/media-briefing-as-social-platforms-favor-creators-publishers-are-left-out-of-the-referral-loop\/?utm_campaign=digidaydis&amp;utm_medium=rss&amp;utm_source=general-rss\">Continue reading it on digiday.com<\/a> and subscribe to continue reading content like this.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>This week\u2019s Media Briefing looks at how execs at BBC, The New York Times and Reuters are grappling with younger audiences turning to social platforms and news influencers for information. News publishing execs are working to meet audiences where they are and in the formats that they prefer, even though those social and video platforms [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-40347","post","type-post","status-publish","format-standard","hentry","category-media-entertainment"],"_links":{"self":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts\/40347","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/comments?post=40347"}],"version-history":[{"count":0,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts\/40347\/revisions"}],"wp:attachment":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/media?parent=40347"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/categories?post=40347"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/tags?post=40347"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}