{"id":40671,"date":"2025-07-04T06:06:47","date_gmt":"2025-07-04T06:06:47","guid":{"rendered":"http:\/\/flwnet.com\/index.php\/2025\/07\/04\/how-vogue-could-navigate-potential-industry-headwinds-as-anna-wintour-who-agency-execs-say-made-ad-dollars-flow-brings-on-new-edit-lead\/"},"modified":"2025-07-04T06:06:47","modified_gmt":"2025-07-04T06:06:47","slug":"how-vogue-could-navigate-potential-industry-headwinds-as-anna-wintour-who-agency-execs-say-made-ad-dollars-flow-brings-on-new-edit-lead","status":"publish","type":"post","link":"http:\/\/flwnet.com\/index.php\/2025\/07\/04\/how-vogue-could-navigate-potential-industry-headwinds-as-anna-wintour-who-agency-execs-say-made-ad-dollars-flow-brings-on-new-edit-lead\/","title":{"rendered":"How Vogue could navigate potential industry headwinds as Anna Wintour \u2014 who agency execs say made ad dollars flow \u2014 brings on new edit lead"},"content":{"rendered":"<p>Cond\u00e9 Nast execs are pressured to retain ad dollars after Anna Wintour <a href=\"https:\/\/www.vogue.com\/article\/anna-wintour-vogue-new-head-of-editorial-content\">announced last week<\/a> that she will no longer oversee the day-to-day operations of Vogue, the luxury brand she has led as editor-in-chief since 1988.<\/p>\n<p>Wintour will remain in her broader roles as Cond\u00e9 Nast\u2019s chief content officer and global editorial director for Vogue. And while it\u2019s too soon for the ad industry to record a change in brands continuing to advertise or not, one agency exec acknowledged to Digiday the weight of Wintour\u2019s moves: \u201c[ad money] flows to Vogue because of Anna.\u201d<\/p>\n<p>Wintour has become synonymous with the Vogue brand. But the fashion media landscape <a href=\"https:\/\/www.nytimes.com\/2025\/06\/27\/business\/media\/conde-nast-magazines-vogue-vanity-fair.html\">has changed since Vogue\u2019s print-dominant heyday<\/a>. Brands are contending with <a href=\"https:\/\/digiday.com\/media\/media-briefing-as-social-platforms-favor-creators-publishers-are-left-out-of-the-referral-loop\/\">shrinking referral traffic<\/a>, ad dollars are shifting to search and social, the creator economy is booming, and generative AI technology is curating fashion and summarizing content in search engines.<\/p>\n<p><em>Continue reading this article on <a href=\"https:\/\/digiday.com\/media\/vogue-faces-new-headwinds-as-anna-wintour-who-agency-execs-say-made-ad-dollars-flow-shifts-focus\/?utm_campaign=digidaydis&amp;utm_medium=rss&amp;utm_source=general-rss\">digiday.com<\/a>. Sign up for <a href=\"https:\/\/digiday.com\/newsletters\/?utm_campaign=digidaydis&amp;utm_medium=rss&amp;utm_source=general-rss\">Digiday newsletters<\/a> to get the latest on media, marketing and the future of TV.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Cond\u00e9 Nast execs are pressured to retain ad dollars after Anna Wintour announced last week that she will no longer oversee the day-to-day operations of Vogue, the luxury brand she has led as editor-in-chief since 1988. Wintour will remain in her broader roles as Cond\u00e9 Nast\u2019s chief content officer and global editorial director for Vogue. [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-40671","post","type-post","status-publish","format-standard","hentry","category-media-entertainment"],"_links":{"self":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts\/40671","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/comments?post=40671"}],"version-history":[{"count":0,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts\/40671\/revisions"}],"wp:attachment":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/media?parent=40671"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/categories?post=40671"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/tags?post=40671"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}