{"id":40916,"date":"2025-07-09T19:06:11","date_gmt":"2025-07-09T19:06:11","guid":{"rendered":"http:\/\/flwnet.com\/index.php\/2025\/07\/09\/ad-tech-briefing-the-plumbers-posing-as-the-unlikely-saviors-of-the-internet-31\/"},"modified":"2025-07-09T19:06:11","modified_gmt":"2025-07-09T19:06:11","slug":"ad-tech-briefing-the-plumbers-posing-as-the-unlikely-saviors-of-the-internet-31","status":"publish","type":"post","link":"http:\/\/flwnet.com\/index.php\/2025\/07\/09\/ad-tech-briefing-the-plumbers-posing-as-the-unlikely-saviors-of-the-internet-31\/","title":{"rendered":"Ad Tech Briefing: The \u2018plumbers\u2019 posing as the unlikely saviors of the internet"},"content":{"rendered":"<div class=\"article-related-insights\">\n<div class=\"module-title\">Related Insights<\/div>\n<p>\t\t\t<a class=\"thumb plus\" href=\"https:\/\/digiday.com\/media\/media-briefing-cloudflare-is-locking-the-door-publishers-celebrate-victory-against-ai-bot-crawlers\/\"><br \/>\n\t\t\t\t\t<\/a><\/p>\n<div class=\"insight-content\">\n<div class=\"eyebrow red locked-eyebrow upper-title exclusive\"><a href=\"https:\/\/digiday.com\/plus\/\">Member Exclusive<\/a><\/div>\n<p>\t\t<a class=\"link\" href=\"https:\/\/digiday.com\/media\/media-briefing-cloudflare-is-locking-the-door-publishers-celebrate-victory-against-ai-bot-crawlers\/\" title=\"Media Briefing: \u2018Cloudflare is locking the door\u2019: Publishers celebrate victory against AI bot crawlers\u00a0\">Media Briefing: \u2018Cloudflare is locking the door\u2019: Publishers celebrate victory against AI bot crawlers\u00a0<\/a><\/p>\n<p>        \t\t    <a class=\"subscribe piano-logged-out\" href=\"https:\/\/digiday.com\/subscribe\/?utm_source=digiday.com&amp;utm_medium=direct&amp;utm_campaign=digidaydis&amp;subscribe_button\">Subscribe To Read<\/a><br \/>\n            <a class=\"subscribe piano-logged-in\" href=\"https:\/\/digiday.com\/media\/media-briefing-cloudflare-is-locking-the-door-publishers-celebrate-victory-against-ai-bot-crawlers\/\">Read More<\/a>\n\t        <\/p><\/div>\n<\/div>\n<p>Stop me if you\u2019ve heard this one before: publishers are eyeing an uptick in their commercial fortunes in an initiative aimed at more fairly rewarding their painstakingly-assembled (not to mention expensive) content.\u00a0<\/p>\n<p>The above is a line we\u2019ve all heard before,\u00a0particularly during the prolonged (but never realized) saga of the decline of the third-party cookie, and the\u00a0<a href=\"https:\/\/digiday.com\/media\/research-briefing-publishers-bank-on-their-own-first-party-data-amid-privacy-sandbox-concerns\/\">theoretical upside for publishers<\/a>\u00a0rich with first-party data. <\/p>\n<p><em>This is a member-exclusive article from Digiday. <a href=\"https:\/\/digiday.com\/media\/ad-tech-briefing-the-plumbers-posing-as-the-unlikely-saviors-of-the-internet\/?utm_campaign=digidaydis&amp;utm_medium=rss&amp;utm_source=general-rss\">Continue reading it on digiday.com<\/a> and subscribe to continue reading content like this.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Related Insights Member Exclusive Media Briefing: \u2018Cloudflare is locking the door\u2019: Publishers celebrate victory against AI bot crawlers\u00a0 Subscribe To Read Read More Stop me if you\u2019ve heard this one before: publishers are eyeing an uptick in their commercial fortunes in an initiative aimed at more fairly rewarding their painstakingly-assembled (not to mention expensive) content.\u00a0 [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-40916","post","type-post","status-publish","format-standard","hentry","category-media-entertainment"],"_links":{"self":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts\/40916","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/comments?post=40916"}],"version-history":[{"count":0,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts\/40916\/revisions"}],"wp:attachment":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/media?parent=40916"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/categories?post=40916"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/tags?post=40916"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}