Last month\u2019s Google core update was no cake walk for some publishers.<\/p>\n
Several publishers told Digiday that unlike the March Google core update \u2014 which had minimal effects on publisher search traffic \u2014 the latest one was the more typical, Google nail-biting rollercoaster regarding search referrals and rankings\/visibility. Every core update can change how publishers\u2019 sites and pages are ranked and that impacts impressions and CTRs.<\/p>\n
One head of audience at a news publisher said there were a few moments during the 16-day roll-out period where things were looking \u201cgrim,\u201d as traffic tanked, albeit temporarily, though they declined to share specific figures.<\/p>\n
Continue reading this article on digiday.com<\/a>. Sign up for Digiday newsletters<\/a> to get the latest on media, marketing and the future of TV.<\/em><\/p>","protected":false},"excerpt":{"rendered":" Last month\u2019s Google core update was no cake walk for some publishers. Several publishers told Digiday that unlike the March Google core update \u2014 which had minimal effects on publisher search traffic \u2014 the latest one was the more typical, Google nail-biting rollercoaster regarding search referrals and rankings\/visibility. Every core update can change how publishers\u2019 […]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-41400","post","type-post","status-publish","format-standard","hentry","category-media-entertainment"],"_links":{"self":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts\/41400","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/comments?post=41400"}],"version-history":[{"count":0,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts\/41400\/revisions"}],"wp:attachment":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/media?parent=41400"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/categories?post=41400"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/tags?post=41400"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}