{"id":41557,"date":"2025-07-30T06:04:45","date_gmt":"2025-07-30T06:04:45","guid":{"rendered":"https:\/\/flwnet.com\/index.php\/2025\/07\/30\/the-coalition-of-the-willing-and-unable-publishers-rally-to-wall-off-ais-free-ride\/"},"modified":"2025-07-30T06:04:45","modified_gmt":"2025-07-30T06:04:45","slug":"the-coalition-of-the-willing-and-unable-publishers-rally-to-wall-off-ais-free-ride","status":"publish","type":"post","link":"http:\/\/flwnet.com\/index.php\/2025\/07\/30\/the-coalition-of-the-willing-and-unable-publishers-rally-to-wall-off-ais-free-ride\/","title":{"rendered":"The coalition of the willing (and unable): publishers rally to wall off AI\u2019s free ride"},"content":{"rendered":"<p>More than 80 media executives huddled in New York last week under the IAB Tech Lab banner to tackle a problem that\u2019s fast becoming existential: how to block AI companies scraping publisher content to train their models and capture attention \u2014 all without consent, let alone a check.\u00a0<\/p>\n<p>The usual suspects showed up \u2014 publishers, platforms and the tech vendors caught in between. Even Google and Meta attended. The AI companies at the centre of this storm \u2014 OpenAI, Anthropic and Perplexity \u2014 did not. No one was surprised. But their absence landed louder than any statement.\u00a0<\/p>\n<p>\u201cPublishers are still very much concerned about whether those companies are even going to participate, which is why the consensus in the room was we have to block them,\u201d said Anthony Katsur, CEO of the IAB Tech Lab.\u00a0<\/p>\n<p><em>Continue reading this article on <a href=\"https:\/\/digiday.com\/media\/the-coalition-of-the-willing-and-unable-publishers-rally-to-wall-off-ais-free-ride\/?utm_campaign=digidaydis&amp;utm_medium=rss&amp;utm_source=general-rss\">digiday.com<\/a>. Sign up for <a href=\"https:\/\/digiday.com\/newsletters\/?utm_campaign=digidaydis&amp;utm_medium=rss&amp;utm_source=general-rss\">Digiday newsletters<\/a> to get the latest on media, marketing and the future of TV.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>More than 80 media executives huddled in New York last week under the IAB Tech Lab banner to tackle a problem that\u2019s fast becoming existential: how to block AI companies scraping publisher content to train their models and capture attention \u2014 all without consent, let alone a check.\u00a0 The usual suspects showed up \u2014 publishers, [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-41557","post","type-post","status-publish","format-standard","hentry","category-media-entertainment"],"_links":{"self":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts\/41557","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/comments?post=41557"}],"version-history":[{"count":0,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts\/41557\/revisions"}],"wp:attachment":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/media?parent=41557"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/categories?post=41557"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/tags?post=41557"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}