Publishers are well-accustomed to Google\u2019s familiar PR playbook \u2014 offering placating promises of more traffic and better-quality clicks to defuse backlash whenever it rolls out major search changes, even as the numbers often tell a different story. With Google AI Overviews, it\u2019s no different.<\/p>\n
Google has sought to quell publisher fears over the impact of AI Overviews on their search traffic in the last few weeks, with Liz Reid, vp and head of Google Search, writing an extensive blog post<\/a> stating that third-party efforts to measure the impact of AI overviews on referral traffic \u201cinaccurately suggest dramatic declines in aggregate traffic.\u201d<\/p>\n But publishers have seen this movie before. New publisher data reinforces the more familiar pattern: search referral traffic is declining year over year.<\/p>\n Continue reading this article on digiday.com<\/a>. Sign up for Digiday newsletters<\/a> to get the latest on media, marketing and the future of TV.<\/em><\/p>","protected":false},"excerpt":{"rendered":" Publishers are well-accustomed to Google\u2019s familiar PR playbook \u2014 offering placating promises of more traffic and better-quality clicks to defuse backlash whenever it rolls out major search changes, even as the numbers often tell a different story. With Google AI Overviews, it\u2019s no different. Google has sought to quell publisher fears over the impact of […]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-42074","post","type-post","status-publish","format-standard","hentry","category-media-entertainment"],"_links":{"self":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts\/42074","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/comments?post=42074"}],"version-history":[{"count":0,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts\/42074\/revisions"}],"wp:attachment":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/media?parent=42074"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/categories?post=42074"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/tags?post=42074"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}