{"id":42194,"date":"2025-08-22T07:09:05","date_gmt":"2025-08-22T07:09:05","guid":{"rendered":"https:\/\/flwnet.com\/index.php\/2025\/08\/22\/wtf-is-ai-grounding-licensing-and-why-do-publishers-say-it-matters-over-training-deals\/"},"modified":"2025-08-22T07:09:05","modified_gmt":"2025-08-22T07:09:05","slug":"wtf-is-ai-grounding-licensing-and-why-do-publishers-say-it-matters-over-training-deals","status":"publish","type":"post","link":"http:\/\/flwnet.com\/index.php\/2025\/08\/22\/wtf-is-ai-grounding-licensing-and-why-do-publishers-say-it-matters-over-training-deals\/","title":{"rendered":"WTF is AI \u2018grounding\u2019 licensing, and why do publishers say it matters over training deals?"},"content":{"rendered":"<p>AI training licensing deals are starting to feel like yesterday\u2019s news as publishers and platforms focus on more dynamic, usage-based models.<\/p>\n<p>Rather than the initial training deals that formed the backbone of AI licensing partnerships between AI platforms and news publishers, recent deals have forged around different parameters: what many in the industry refer to as \u201cAI grounding.\u201d<\/p>\n<p>In fast-moving digital areas like AI, the terminology tends to splinter quickly. Vendors, publishers, platforms and analysts coin their own terms: for instance, \u201cgrounding,\u201d \u201ccontent inference compute\u201d, and \u201cretrieval augmented generation\u201d (RAG) are all intertwined and refer more or less to the same thing. Those who can\u2019t be bothered with jargon of any sort simply call grounding and RAG \u201cweb search.\u201d\u00a0<\/p>\n<p><em>Continue reading this article on <a href=\"https:\/\/digiday.com\/media\/wtf-is-ai-grounding-licensing-and-why-do-publishers-say-it-matters-over-training-deals\/?utm_campaign=digidaydis&amp;utm_medium=rss&amp;utm_source=general-rss\">digiday.com<\/a>. Sign up for <a href=\"https:\/\/digiday.com\/newsletters\/?utm_campaign=digidaydis&amp;utm_medium=rss&amp;utm_source=general-rss\">Digiday newsletters<\/a> to get the latest on media, marketing and the future of TV.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>AI training licensing deals are starting to feel like yesterday\u2019s news as publishers and platforms focus on more dynamic, usage-based models. Rather than the initial training deals that formed the backbone of AI licensing partnerships between AI platforms and news publishers, recent deals have forged around different parameters: what many in the industry refer to [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-42194","post","type-post","status-publish","format-standard","hentry","category-media-entertainment"],"_links":{"self":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts\/42194","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/comments?post=42194"}],"version-history":[{"count":0,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts\/42194\/revisions"}],"wp:attachment":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/media?parent=42194"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/categories?post=42194"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/tags?post=42194"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}