The advent of AI is putting pressure on publishers to find new ways to connect with their audience, as AI summaries and answer engines are making it harder to reach new, indirect readers. Mobile apps are emerging as a channel where publishers see new potential.<\/p>\n
That includes Complex \u2014 the entertainment and pop culture title e-commerce company NTWRK bought from BuzzFeed Inc.<\/a> in a $108.6 million all-cash deal last year \u2014 which launched a new app on August 5.<\/p>\n \u201cAll our future-facing things will all be centered around this app,\u201d said <\/strong>CEO Aaron Levant.<\/p>\n Continue reading this article on digiday.com<\/a>. Sign up for Digiday newsletters<\/a> to get the latest on media, marketing and the future of TV.<\/em><\/p>","protected":false},"excerpt":{"rendered":" The advent of AI is putting pressure on publishers to find new ways to connect with their audience, as AI summaries and answer engines are making it harder to reach new, indirect readers. Mobile apps are emerging as a channel where publishers see new potential. That includes Complex \u2014 the entertainment and pop culture title […]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-42331","post","type-post","status-publish","format-standard","hentry","category-media-entertainment"],"_links":{"self":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts\/42331","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/comments?post=42331"}],"version-history":[{"count":0,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts\/42331\/revisions"}],"wp:attachment":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/media?parent=42331"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/categories?post=42331"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/tags?post=42331"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}