{"id":42567,"date":"2025-09-01T08:05:08","date_gmt":"2025-09-01T08:05:08","guid":{"rendered":"http:\/\/flwnet.com\/index.php\/2025\/09\/01\/media-briefing-here-are-the-hurdles-to-perplexitys-pitch-as-the-publisher-friendly-llm\/"},"modified":"2025-09-01T08:05:08","modified_gmt":"2025-09-01T08:05:08","slug":"media-briefing-here-are-the-hurdles-to-perplexitys-pitch-as-the-publisher-friendly-llm","status":"publish","type":"post","link":"http:\/\/flwnet.com\/index.php\/2025\/09\/01\/media-briefing-here-are-the-hurdles-to-perplexitys-pitch-as-the-publisher-friendly-llm\/","title":{"rendered":"Media Briefing: Here are the hurdles to Perplexity\u2019s pitch as the publisher-friendly LLM"},"content":{"rendered":"<p>This week\u2019s Media Briefing looks at Perplexity\u2019s latest publisher revenue share model, and why despite the opportunity the AI startup company has to being the publisher-friendly LLM, concerns remain over low adoption, vague payment terms and transparency issues.<\/p>\n<p>Perplexity has an opportunity \u2014 and plenty of reason \u2014 to be the publisher-friendly LLM. But it has some hurdles to cross.<\/p>\n<p>The news industry\u2019s AI theft battle, CBS News\u2019 owner\u2019s secret advisor, and more.<\/p>\n<h2 class=\"wp-block-heading\">Perplexity\u2019s missed opportunity?<\/h2>\n<p>Perplexity has an opportunity \u2014 and plenty of reason \u2014 to be the publisher-friendly LLM. Unlike the <a href=\"https:\/\/digiday.com\/media\/wtf-is-ai-grounding-licensing-and-why-do-publishers-say-it-matters-over-training-deals\/\">lump-sum AI training and content licensing deals<\/a> favored by Amazon, Meta and OpenAI, it\u2019s building revenue share models that incentivize it to continue compensating publishers.\u00a0<\/p>\n<p><em>This is a member-exclusive article from Digiday. <a href=\"https:\/\/digiday.com\/media\/media-briefing-here-are-the-hurdles-to-perplexitys-pitch-as-the-publisher-friendly-llm\/?utm_campaign=digidaydis&amp;utm_medium=rss&amp;utm_source=general-rss\">Continue reading it on digiday.com<\/a> and subscribe to continue reading content like this.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>This week\u2019s Media Briefing looks at Perplexity\u2019s latest publisher revenue share model, and why despite the opportunity the AI startup company has to being the publisher-friendly LLM, concerns remain over low adoption, vague payment terms and transparency issues. Perplexity has an opportunity \u2014 and plenty of reason \u2014 to be the publisher-friendly LLM. But it [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-42567","post","type-post","status-publish","format-standard","hentry","category-media-entertainment"],"_links":{"self":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts\/42567","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/comments?post=42567"}],"version-history":[{"count":0,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts\/42567\/revisions"}],"wp:attachment":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/media?parent=42567"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/categories?post=42567"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/tags?post=42567"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}