Fortnite\u2019s creators and creator studios are increasingly at odds over how to properly advertise on the platform.<\/p>\n
Metaverse marketing is heating up in 2025, and brands\u2019 activity in Fortnite is no exception. Advertisers\u2019 spending on the platform has grown significantly in the past year: Between 2023 and 2024, the number of brand activations inside Fortnite increased by 99 percent year-over-year \u2014\u00a0from 136 activations in 2023 to 270 in 2024 \u2014 with branded Fortnite maps currently accounting for 33 percent of all brands\u2019 virtual-world activations, according to data platform GEEIQ\u2019s 2025 State of Brands in Gaming and Virtual Worlds<\/a> report.<\/p>\n Most brand activations in Fortnite currently take the form of custom experiences designed to promote individual advertisers, like The General\u2019s \u201cRoad Test Royale<\/a>\u201d and Dairy Max\u2019s \u201cDiner Tycoon<\/a>.\u201d Brands typically spend between $300,000 and $500,000 on this type of custom map, according to four marketers with knowledge of the space. Creator studios like Look North World<\/a> and Zoned<\/a> act as brands\u2019 agencies inside Fortnite, building their virtual worlds and hiring creators to promote them to their fans. Neither creator studios nor individual creators are officially affiliated with Epic Games.<\/p>\n Continue reading this article on digiday.com<\/a>. Sign up for Digiday newsletters<\/a> to get the latest on media, marketing and the future of TV.<\/em><\/p>","protected":false},"excerpt":{"rendered":" Fortnite\u2019s creators and creator studios are increasingly at odds over how to properly advertise on the platform. Metaverse marketing is heating up in 2025, and brands\u2019 activity in Fortnite is no exception. Advertisers\u2019 spending on the platform has grown significantly in the past year: Between 2023 and 2024, the number of brand activations inside Fortnite […]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-42623","post","type-post","status-publish","format-standard","hentry","category-media-entertainment"],"_links":{"self":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts\/42623","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/comments?post=42623"}],"version-history":[{"count":0,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts\/42623\/revisions"}],"wp:attachment":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/media?parent=42623"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/categories?post=42623"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/tags?post=42623"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}