{"id":42722,"date":"2025-09-05T20:04:43","date_gmt":"2025-09-05T20:04:43","guid":{"rendered":"http:\/\/flwnet.com\/index.php\/2025\/09\/05\/lgbtq-sports-site-outsports-grows-revenue-and-audience-by-over-50-under-new-ownership\/"},"modified":"2025-09-05T20:04:43","modified_gmt":"2025-09-05T20:04:43","slug":"lgbtq-sports-site-outsports-grows-revenue-and-audience-by-over-50-under-new-ownership","status":"publish","type":"post","link":"http:\/\/flwnet.com\/index.php\/2025\/09\/05\/lgbtq-sports-site-outsports-grows-revenue-and-audience-by-over-50-under-new-ownership\/","title":{"rendered":"LGBTQ+ sports site Outsports grows revenue and audience by over 50% under new ownership"},"content":{"rendered":"<p>Many LGBTQ+ publishers <a href=\"https:\/\/digiday.com\/media\/lgbtq-publishers-grapple-with-a-pride-month-ad-spend-slowdown\/\">saw a slowdown in ad spend<\/a> earlier this year, but one publisher is emerging as an outlier, thanks to new ownership, more sales resources and its focus on sports coverage.<\/p>\n<p>Vox Media sold Outsports, which covers LGBTQ+ athletes, to Q.Digital last March in <a href=\"https:\/\/digiday.com\/media\/vox-media-offloads-outsports-to-q-digital\/\">an \u201cacqui-hire\u201d deal<\/a> (a non-cash transaction where Q.Digital took over Outsports\u2019 operations and revenue costs while keeping the team intact). It was part of Vox Media\u2019s <a href=\"https:\/\/www.businessinsider.com\/vox-media-lays-off-staff-at-lifestyle-brands-thrillist-eater-2024-12\">reorganization to focus on its core brands<\/a> last year.<\/p>\n<p>Under its new owners \u2013 which have other LGBTQ+ focused titles like Queerty and Gay Cities in its portfolio \u2013 Outsports has grown revenue by about 50% year over year, and unique visitors are up over 60% since it was acquired, according to Scott Gatz, CEO of Q.Digital, a privately-owned company based in San Francisco. He declined to share raw revenue figures.<\/p>\n<p><em>Continue reading this article on <a href=\"https:\/\/digiday.com\/media\/lgbtq-sports-site-outsports-grows-revenue-and-audience-by-over-50-under-new-ownership\/?utm_campaign=digidaydis&amp;utm_medium=rss&amp;utm_source=general-rss\">digiday.com<\/a>. Sign up for <a href=\"https:\/\/digiday.com\/newsletters\/?utm_campaign=digidaydis&amp;utm_medium=rss&amp;utm_source=general-rss\">Digiday newsletters<\/a> to get the latest on media, marketing and the future of TV.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Many LGBTQ+ publishers saw a slowdown in ad spend earlier this year, but one publisher is emerging as an outlier, thanks to new ownership, more sales resources and its focus on sports coverage. Vox Media sold Outsports, which covers LGBTQ+ athletes, to Q.Digital last March in an \u201cacqui-hire\u201d deal (a non-cash transaction where Q.Digital took [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-42722","post","type-post","status-publish","format-standard","hentry","category-media-entertainment"],"_links":{"self":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts\/42722","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/comments?post=42722"}],"version-history":[{"count":0,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts\/42722\/revisions"}],"wp:attachment":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/media?parent=42722"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/categories?post=42722"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/tags?post=42722"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}