Sponsorship rates are on the rise in 2025, and creators say a newfound culture of pay transparency is helping fuel the jump.<\/p>\n
Creators\u2019 sponsorship rates have climbed \u2014\u00a0sometimes doubling<\/a> <\/strong>in the past year \u2014 with marketers calling it a natural market correction amid advertisers\u2019 rising demand for creator inventory. But four creators told Digiday that this rise in rates has been driven in part by a new wave of transparency, with creators openly comparing sponsorship deals and brand usage of their content for the first time.<\/p>\n \u201cThe first collaboration that I ever did, I was paid in $200 gift cards that I had to spend on a product for the video \u2014\u00a0and I had 150,000 followers,\u201d said TikTok creator Millie Ford<\/a>. \u201cNo one had told me how much to charge, and no one knew the platform. Now, people are so much more open about it, because they know that if other people are under-charging, then it ruins it for everybody.\u201d<\/p>\n Continue reading this article on digiday.com<\/a>. Sign up for Digiday newsletters<\/a> to get the latest on media, marketing and the future of TV.<\/em><\/p>","protected":false},"excerpt":{"rendered":" Sponsorship rates are on the rise in 2025, and creators say a newfound culture of pay transparency is helping fuel the jump. Creators\u2019 sponsorship rates have climbed \u2014\u00a0sometimes doubling in the past year \u2014 with marketers calling it a natural market correction amid advertisers\u2019 rising demand for creator inventory. But four creators told Digiday that […]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-42744","post","type-post","status-publish","format-standard","hentry","category-media-entertainment"],"_links":{"self":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts\/42744","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/comments?post=42744"}],"version-history":[{"count":0,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts\/42744\/revisions"}],"wp:attachment":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/media?parent=42744"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/categories?post=42744"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/tags?post=42744"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}