{"id":42747,"date":"2025-09-06T09:08:35","date_gmt":"2025-09-06T09:08:35","guid":{"rendered":"http:\/\/flwnet.com\/index.php\/2025\/09\/06\/existential-crisis-how-googles-shift-to-ai-has-upended-the-online-news-model-2\/"},"modified":"2025-09-06T09:08:35","modified_gmt":"2025-09-06T09:08:35","slug":"existential-crisis-how-googles-shift-to-ai-has-upended-the-online-news-model-2","status":"publish","type":"post","link":"http:\/\/flwnet.com\/index.php\/2025\/09\/06\/existential-crisis-how-googles-shift-to-ai-has-upended-the-online-news-model-2\/","title":{"rendered":"\u2018Existential crisis\u2019: how Google\u2019s shift to AI has upended the online news model"},"content":{"rendered":"<p>Media sites are taking action on several fronts as traffic referrals dry up and AI companies plunder their content<\/p>\n<p>When the chief executive of the Financial Times suggested at a media conference this summer that rival publishers might consider a \u201cNato for news\u201d alliance to strengthen negotiations with artificial intelligence companies there was a ripple of chuckles from attendees.<\/p>\n<p>Yet Jon Slade\u2019s revelation that his website had seen a \u201cpretty sudden and sustained\u201d decline of 25% to 30% in traffic to its articles from readers arriving via internet search engines quickly made clear the serious nature of the threat the AI revolution poses.<\/p>\n<p> <a href=\"https:\/\/www.theguardian.com\/media\/2025\/sep\/06\/existential-crisis-google-use-ai-search-upended-web-publishers-models\">Continue reading&#8230;<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Media sites are taking action on several fronts as traffic referrals dry up and AI companies plunder their content When the chief executive of the Financial Times suggested at a media conference this summer that rival publishers might consider a \u201cNato for news\u201d alliance to strengthen negotiations with artificial intelligence companies there was a ripple [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-42747","post","type-post","status-publish","format-standard","hentry","category-media-entertainment"],"_links":{"self":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts\/42747","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/comments?post=42747"}],"version-history":[{"count":0,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/posts\/42747\/revisions"}],"wp:attachment":[{"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/media?parent=42747"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/categories?post=42747"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/flwnet.com\/index.php\/wp-json\/wp\/v2\/tags?post=42747"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}